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Boston SEO, PPC + AEO agency · Greater Boston + New England

Boston SEO, PPC and AI optimization agency, led by senior strategists.

Simple Search is a Boston SEO, PPC and AI optimization agency founded in 2015. Six of our team members live and work across New England, from Boston and Waltham to the North Shore, Rhode Island and Maine. They're senior SEO, paid search and analytics specialists who've spent years at Boston agencies and in-house teams, and they bring the same promise as the rest of Simple Search: clarity, not complexity.

SIMPLE SEARCH IN BOSTON

  • 2015founded in Boston
  • 6team members across New England
  • 20+years in search
  • 4.9star rating on Clutch
Google Premier Partner badgeGoogle Premier Partner, a status held by the top 3% of Google Partners.

YOUR BOSTON TEAM

The people on your account

No handoffs to junior staff. These are the strategists you'll work with.

Catherine Gauthier, VP, Paid Media

Catherine Gauthier

VP, Paid Media

Waltham, MA

A marketer since 2011 who led Royal Philips' entire LATAM media team. Northeastern Marketing MBA, summa cum laude.

Katie Conroy, VP, Digital Strategy

Katie Conroy

VP, Digital Strategy

Portland, ME

In SEO and local search since 2010, with years at Boston agencies and in-house travel and nonprofit teams. Always digging for the “so what?”

Meridith Mucci, Director of Paid Search

Meridith Mucci

Director of Paid Search

Rhode Island

Nearly a decade managing Google Ads and Microsoft Ads across Search, YouTube and Shopping. Leads our paid search team.

Nicole Kapopoulos, Paid search + ecommerce

Nicole Kapopoulos

Paid search + ecommerce

Hudson, MA

15+ years in paid search, ecommerce and lead generation, managing multimillion-dollar budgets across Google, Meta and Amazon.

Breanna Cottone, SEO + AI search

Breanna Cottone

SEO + AI search

North Shore, MA

15+ years building enterprise organic and AI search programs for Fortune 500, CPG, pharma and healthcare brands.

Danny Smucker, Manager of Growth and Strategy

Danny Smucker

Growth + Strategy

Boston, MA

A former financial advisor and Saint Anselm College baseball player who turns paid search and analytics data into clear next steps.

BOSTON SEO + AEO AGENCY

SEO and AEO for Boston businesses

Our Boston SEO team has spent years at Boston agencies and in-house teams. We fix what's holding your site back, write content that answers what your buyers ask, and make sure AI engines cite you too. Then we report rankings and AI visibility against leads and revenue.

BOSTON PPC AGENCY

PPC management for Boston businesses

As a Google Premier Partner, our Boston PPC team manages Google Ads, Microsoft Ads and paid social with one goal: more qualified leads and sales for every dollar. We bid on customers, not clicks.

Want proof? See how our SEO and PPC work has grown leads and revenue for healthcare, tech, ecommerce and financial brands.

See our case studies

LOCAL KNOW-HOW

Healthcare and life sciences know-how

Much of Boston's economy runs on healthcare, senior care, biotech and health tech, and so does a lot of our client work. We keep tracking useful without letting protected health information reach ad and analytics platforms.

REVIEWS

What Boston-area clients say

What impresses me most is Mary's willingness to support us, answer questions, and offer thoughtful honest feedback.
VP Marketing,senior living organization, Massachusetts
The team was extremely responsive and always proactive in solving or increasing the throughput of their work.
Former CMO,behavioral health treatment provider, Boston
Simple Search Marketing's knowledge, friendliness, communicative approach, and responsiveness stand out.
Executive,consumer products company, Massachusetts
They got to the root of the business challenges and built a comprehensive SEO strategy focused on each of our core business goals.
Marketing leader,marketing and consulting firm, North Shore, MA

Read our reviews on Clutch →

BUILT FOR BUSY TEAMS

Why Boston teams choose Simple Search

We're a woman-owned Google Premier Partner, founded in Boston in 2015, with 20+ years in search and 100+ years of combined experience across the team. We help Boston brands get found and chosen across Google, Bing, ChatGPT, Gemini and AI Overviews.


  • Senior-led, start to finish

    Strategists with 5 to 25+ years of experience stay on your account.


  • Channel-agnostic advice

    We recommend what's right for your business, not what's easiest to sell.


  • Analytics first

    One plan and one set of numbers across SEO, paid and content.


  • Close by

    Our Boston crew can meet you in person.

FAQ

Boston FAQs

Straight answers to the questions we hear most. Still curious? Just ask.

Can we meet in person?

Yes. Our team lives across Greater Boston and New England and is happy to come to you.

Which areas around Boston do you serve?

Boston, Cambridge, Somerville, Newton, Waltham, Burlington, Quincy, the North Shore, MetroWest and Worcester, plus clients across New England and nationwide.

Why hire a Boston SEO and PPC agency?

You get senior strategists who know the Boston market and can meet in person, backed by a national team. We run SEO and PPC together, so both channels share one plan and one set of numbers.

Do you offer AEO for Boston businesses?

Yes. Answer engine optimization (AEO) gets your brand found and cited in Google AI Overviews, ChatGPT, Gemini and Perplexity. Our Boston team pairs it with SEO, so the same content wins in classic search and AI answers.

Are you a Google Premier Partner?

Yes. Google Premier Partner status is held by the top 3% of Google Partners, based on ad performance, spend and certifications.

How long does SEO take to work?

Paid search can drive leads within weeks. SEO usually takes three to six months to show meaningful gains, depending on your site, competition and how quickly changes go live.

Do you only work with Boston companies?

No. Our Boston team serves local clients, and the full Simple Search team works with brands nationwide.

Do you work with healthcare organizations?

Yes, including senior living and behavioral health. We build tracking that keeps sensitive health data out of ad and analytics platforms.

What does it cost to get started?

Projects typically start at $5,000. We'll recommend a scope based on your goals after a free consultation.

serving Greater Boston + New England

Talk to a Boston SEO, PPC and AEO strategist.

A free consultation with a senior strategist. No pressure, no jargon, just clear next steps backed by your data.