by Danny Smucker | Aug 14, 2026 | Blog
Every advertiser wanted to sink its teeth into Google’s newest, AI-first campaign type – Ai Max, but it appears that it’s not built for every industry. And it definitely wasn’t built for every marketing outcome. In May of 2025, Google Ads released AI Max. Now...
by Danny Smucker | Nov 15, 2024 | Blog
In today’s hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel. This is especially challenging in a marketing ecosystem that continues to expand with shiny new platforms and with full funnel...
by Danny Smucker | Nov 13, 2024 | Blog
The Ins and Outs. In today’s day and age, there are so many platforms to choose from when it comes to delivering your brand’s message. While each engine has its specific advertising niche, TikTok owns a unique section of the market in terms of offerings and...
