Author
Danny Smucker
Danny Smucker is a manager of Growth and Strategy at Simple Search Marketing. He brings a background in financial advising to his work, with a strong foundation in client relationships and analytical thinking. With expertise in Paid Search and Analytics, he writes about digital marketing and making sense of performance data. Danny played baseball at Saint Anselm College, and he loves exploring new cities, discovering new spots and catching a game.
Full Funnel Marketing: Metrics & Best Practices
In today’s hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel. This is especially challenging in a marketing ecosystem that continues to expand with shiny new platforms and with full funnel...