Blog / Topic
Analytics
Good marketing decisions start with data you can trust. GA4, Google Ads and your CRM rarely agree, and most tracking setups have a gap or two nobody’s noticed. We look at what’s actually being measured, what’s missing and what the numbers really mean. Here’s what we’re seeing across GA4, Google Tag Manager, Looker Studio and conversion tracking, and what we’d do about it.
Brand Building vs. Lead Generation
How do you Measure ROI? This is a hot topic of discussion whenever we (and partners) work with clients on more traditional brand building vs. lead gen campaigns. Brand building is aimed at shaping how a broad audience thinks and feels about you, so that when they...
HIPAA, PHI, Analytics and Digital Marketing in Healthcare
Google Tag Manager has been a bit of the wild west since its inception, with multiple agencies, analytics vendors and owners adding marketing tags without documentation or any kind of process. It kind of worked for years as everyone got what they needed and data...
Navigating Analytics Chaos in 2025
How Marketers Can Adapt to Cookie Consent Laws, iOS Privacy Changes, and Misattribution Challenges Digital marketers today face a perfect storm of analytics challenges for organic and paid channels. Just a few years ago, tracking campaign performance was relatively...