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Conversion tracking + marketing analytics
Tracking that shows what your marketing really brings in.
Ads, SEO and AI search are only as good as the data behind them. Our analytics team audits and connects your ad platforms, website analytics, call tracking and CRM so every lead can be traced back to where it came from, and your budget goes to what works.
AT A GLANCE
- Adsconversion tracking for Google, Microsoft, Meta, LinkedIn and Pinterest
- CRMSalesforce and HubSpot connected to your campaigns
- Callscall tracking tied to real leads and sales
- Privacyconsent-aware and server-side tracking
WHAT'S INCLUDED
Every lead, traced from first click to customer
We find the gaps, fix them in priority order and connect your systems, so the numbers in every report agree with reality.
AD PLATFORMS
Conversion tracking
The right conversions counted once, in every ad platform, so automated bidding optimizes toward real results.
- Google Ads and Microsoft Ads conversions
- Meta, LinkedIn and Pinterest pixels
- Offline and enhanced conversions
LEADS
Call and form tracking
Phone calls and form fills tied back to the campaign, keyword or page that drove them.
- Call tracking setup and audits
- Form and chat tracking
- Lead source that follows the visitor
CRM
CRM integration
Qualified leads and sales from your CRM fed back to your ad platforms and reports.
- Salesforce and HubSpot
- Lead stages and definitions
- Pipeline and revenue reporting
PRIVACY
Consent and server-side tracking
Tracking that respects privacy rules and recovers data lost to cookie settings.
- Cookie consent management
- Server-side tracking
- Healthcare and regulated industries
WEBSITE ANALYTICS
Google Analytics + GA4
GA4 and Google Tag Manager setup, audits and fixes from a certified team.
Google Analytics consulting →REPORTING
Dashboards
Looker Studio and Power BI dashboards that show leads, cost and revenue by channel, built around the decisions your team makes.
- Channel and campaign reporting
- Leads and cost by location or program
- Monthly insights in plain English
Plan your analytics investment. Our rate sheet covers GA4 consulting, tracking and reporting services in one PDF.
Download the rate sheetWHAT WE CONNECT
The tools we work with every day
Google Analytics 4
Website and app analytics.
Google Tag Manager
Tags managed in one place.
Google Ads + Microsoft Ads
Search conversions and offline imports.
Meta, LinkedIn + Pinterest
Pixels and conversion APIs.
Salesforce + HubSpot
Leads, stages and revenue.
Call tracking
Calls tied to campaigns and keywords.
Looker Studio + Power BI
Dashboards for every team.
Consent tools
Cookie banners set up correctly.
HOW WE WORK
How every tracking engagement runs
We find what's broken, fix it in the right order, and make sure you can use what we build.
STEP 1
Free consultation
We talk through your goals, your tools and the questions you can't answer today.
STEP 2
Audit
A full review of analytics, tags, ad platform conversions, call tracking, consent settings and CRM connections.
STEP 3
Fix and connect
Tracking repaired and systems connected in priority order, with privacy built in.
STEP 4
Report
Dashboards built around the decisions your team actually makes.
STEP 5
Monitor
Ongoing checks so your data stays accurate as your site, tools and campaigns change.
BUILT FOR BUSY TEAMS
We keep it simple.
Stretched thin? Running marketing without a big team, or without one yet? You don't need to become an expert in every platform. That's our job.
A short priority list
The few things that will move the needle this month, not a 40-page audit.
We do the heavy lifting
We build, launch and manage the work, or hand your team clear, simple steps.
Plain-English reporting
What changed, why it matters and what's next, without the jargon.
Spend with confidence
Every recommendation comes with the data behind it and the expected impact.
RESULTS
Proof, not promises.
Simple Search Marketing became an extension of our growth marketing strategy at a critical time in our business. We transitioned management of all paid media campaigns to SSM in a very short amount of time and the team was able to provide critical boots on the ground to repair connections to our marketing technology stack to ensure proper measurement and optimization. SSM helped us hit 120% of our lead generation goals within the first few months of working together.
FAQ
Tracking and analytics FAQs
Straight answers to the questions we hear most. Still curious? Just ask.
What is conversion tracking?
Conversion tracking records the actions that matter to your business, like a purchase, a form fill or a phone call, and connects them to the ad, keyword or page that drove them. Without it, ad platforms can't optimize toward real results.
Why don't my ad platforms and GA4 report the same numbers?
Each tool uses different attribution, dates and counting rules, so some gap is normal. Our post Why Google Ads and GA4 never agree explains when a gap is a real problem.
Can you connect our CRM to Google Ads?
Yes. We connect CRMs like Salesforce and HubSpot so qualified leads and sales flow back to your ad platforms. That lets bidding optimize toward customers, not just form fills.
How does cookie consent affect my data?
When visitors decline cookies, analytics and ad platforms see less. We set up consent tools correctly and use options like server-side tracking to recover what we can, within the rules.
Can you help with healthcare privacy and HIPAA?
Yes. We plan tracking so sensitive health information never reaches ad platforms, and keep reporting at the campaign and program level. Read our guide to HIPAA and analytics.
Where do we start?
Usually with an audit of your current setup. It shows what's working, what's missing and what to fix first, so nothing gets rebuilt that doesn't need to be.
not sure where to start?
Let's make sure your data tells the truth.
A free consultation with a senior analytics consultant. We'll look at your setup and tell you what we'd fix first.