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Pinterest Ads management · Brand and product discovery
Pinterest Ads management that reaches people planning their next purchase.
People come to Pinterest to plan, from a new kitchen to a nursery to next season's wardrobe. We study your audience, catalog and conversion data first, then put your brand in front of them while they're deciding what to buy.
AT A GLANCE
- Intentpeople use Pinterest to plan projects and purchases
- Visualimage, video, carousel and shopping ads
- Catalogshoppable Pins straight from your product feed
- 93%client retention rate
WHAT'S INCLUDED
Pinterest campaigns built for conversion
Whether you want product sales, leads or brand awareness, we build campaigns around the moments your customers are planning for.
01 · AUDIENCE
Reach people with a plan
- Interest, keyword and behavior targeting
- Life moments and shopping activity
- Customer lists and lookalike audiences
- Retargeting of site visitors
02 · CREATIVE
Pins that stop the scroll
- Creative recommendations for each format
- Video and carousel concepts
- Catalog and shopping setup
- Seasonal planning around key moments
03 · MEASUREMENT
Results you can see
- Pinterest tag and conversion setup
- Connected to your analytics
- Monthly reporting in plain English
- Insights that inform your other channels
AD FORMATS
Pinterest ad formats we manage
Image ads
A single, high-impact image that extends your reach.
Video ads
Standard and max-width video for storytelling and launches.
Carousel ads
Several images in one Pin, perfect for features or collections.
Shopping ads
Shoppable Pins pulled automatically from your catalog.
Collections ads
A hero image with products to browse underneath.
Quiz and showcase ads
Interactive formats that invite people to explore.
HOW WE WORK
How we manage and grow your Pinterest account
Data first, recommendations second. Your budget never goes toward a guess.
STEP 1
Free consultation
We learn your goals, budget and audience, and look at what's already running.
STEP 2
Audit the data
Your account, analytics, conversion tracking and competitors, so we know what's working before we change anything.
STEP 3
Plan and launch
A campaign built from the audience research in step two, launched with your budget and timelines in mind.
STEP 4
Optimize every week
Bids, budgets, search terms, audiences and creative, adjusted based on what the data shows.
STEP 5
Report and refine
Monthly, plain-English reporting tied to leads and revenue, with clear next steps.
BUILT FOR BUSY TEAMS
We keep it simple.
Stretched thin? Running marketing without a big team, or without one yet? You don't need to become an expert in every platform. That's our job.
A short priority list
The few things that will move the needle this month, not a 40-page audit.
We do the heavy lifting
We build, launch and manage the work, or hand your team clear, simple steps.
Plain-English reporting
What changed, why it matters and what's next, without the jargon.
Spend with confidence
Every recommendation comes with the data behind it and the expected impact.
RESULTS
Proof across our clients
Simple Search Marketing became an extension of our growth marketing strategy at a critical time in our business. We transitioned management of all paid media campaigns to SSM in a very short amount of time and the team was able to provide critical boots on the ground to repair connections to our marketing technology stack to ensure proper measurement and optimization. SSM helped us hit 120% of our lead generation goals within the first few months of working together.
FAQ
Pinterest Ads FAQs
Straight answers to the questions we hear most. Still curious? Just ask.
Does anyone use Pinterest anymore?
Yes. Pinterest has hundreds of millions of monthly users worldwide, and many of them come to the platform specifically to plan purchases and projects.
How much do Pinterest ads cost?
Costs vary by audience, goal and industry. Pinterest is often less expensive than other social platforms, especially for strong visual campaigns with good targeting. We'll recommend a budget based on your goals.
Can I target my Pinterest ads?
Yes. You can target by interests, keywords, demographics and behaviors, and use your own customer lists and lookalike audiences.
How do I run ads on Pinterest?
You need a Pinterest Business account and Ads Manager. From there you set objectives, targeting and creative. We can set it all up and manage it for you.
Are Pinterest ads better than Facebook ads?
It depends on your industry and creative. Pinterest often shines for home, beauty, fashion and lifestyle brands because people are actively planning. Facebook and Instagram offer broader reach. Many brands do best with both.
not sure where to start?
Let's see if Pinterest fits your plan.
A free consultation with a senior paid social strategist. We'll look at your audience and products and tell you honestly whether Pinterest makes sense.