SEO · Paid search + social · Analytics · AI search
Serious Search + Social expertise. Personally invested in your success.
One connected team for organic visibility, paid search and social, and the next era of search. We build programs around your business goals and measure what matters.
- Woman-owned
- Google Premier Partner
- Senior-led team
TWO DECADES OF SEARCH + SOCIAL EXPERIENCE
Search and Social keep changing. We've been through it all.
2003SEO lives in the code
WHAT CHANGED
Tap a year or use the arrows to explore
From the early days of search to today's AI-powered experiences, our team has helped brands navigate what's next.
- 2003: SEO lives in the code. What changed: Meta keywords tags and direct optimization in the page code.
- 2006: Google Webmaster Tools launches. What changed: Site owners get a direct line to Google. It's known today as Google Search Console.
- 2006: Local business ads and Google Local arrive. What changed: The beginning of what's now Google Business Profile.
- 2010: Instagram launches. What changed: October 2010 plants the seed for visual and social search discovery.
- 2011: Panda rewrites the rules on content. Our move: Rewrote thin pages into in-depth content people actually use.
- 2012: Penguin cracks down on link schemes. Our move: Cleaned up risky links and focused on earning real ones.
- 2013: LinkedIn launches Sponsored Content. Our move: Put B2B clients in front of decision-makers, right in their LinkedIn feeds.
- 2015: Mobile-friendly becomes a ranking factor. Our move: Made client sites fast and easy to use on any phone.
- 2015: Instagram opens ads to every brand. Our move: Brought clients' best visuals to Instagram, with ads built to sell.
- 2021: Google launches Performance Max. Our move: Fed Performance Max clean conversion data, so its automation chased real leads.
- 2023: Universal Analytics retires for GA4. Our move: Moved clients to GA4 and tied their tracking to the deals in their CRM.
- 2024: AI Overviews arrive in Google. Our move: Shaped content so Google's AI Overviews cite our clients.
- Now: ChatGPT, Gemini and AI Overviews answer first. Our move: Getting clients recommended in organic results, in paid results and inside the AI answers themselves.
THE COMPANY WE KEEP
Trusted by leading brands. Known for relationships that last.
We've partnered with global enterprises, growing businesses, and mission-driven organizations. Different industries. Different challenges. The same commitment to thoughtful strategy, exceptional work, and genuine collaboration.
Some of our clients have been with us since the beginning. Many have worked with our team for five years or more. We're proud of the results we've delivered. We're just as proud of the relationships we've built.
WHY TEAMS CHOOSE US
Big-brand experience. Boutique-agency attention.
Our team brings experience from leading brands, in-house marketing teams, and major agencies. We combine that perspective with hands-on collaboration, integrated strategy, and a genuine investment in our clients' success.
Get to know our teamWHAT WE DO
Connected search strategies. Clear business outcomes.
SEO, paid media, and AI search work better together. We connect the channels, insights, and measurement that move your business forward.
20+ YEARS
Search Engine Optimization
Build durable organic visibility with technical, content, and strategic expertise.
Technical SEO · Content · Local · Schema
Explore SEO →GOOGLE PREMIER PARTNER
Paid Media
Turn smart investment across paid search and social into measurable demand and growth.
Google · Microsoft · LinkedIn · Meta · Pinterest Ads
Explore Paid Media →CERTIFIED CONSULTANTS
Analytics & Measurement
Clear reporting that connects marketing activity to real business outcomes. Understand what's working, what's not, and where to invest next.
GA4 · Conversion tracking · CRM, first click to closed deal
Explore Analytics → THE NEWEST TOOL IN THE KITAI Search Optimization
Adapt your visibility strategy as discovery evolves across AI-powered experiences like Google AI Overviews, ChatGPT, Perplexity and Gemini. Explore AI Search →AI SEARCH
Ready for the next way people search.
AI is changing how customers discover and evaluate brands. We help you understand what's changing, test what works, and build on the search fundamentals that still matter.
Explore AI search optimization →People make the calls
AI drafts, sorts and spots patterns. Every strategy and every sign-off stays with an experienced strategist.
We test before we trust
Every new schema type and AI search tactic runs on our own site first. The latest is a tag that sends AI query data into GA4, for a clearer view of traffic from LLMs. A tactic reaches your account only once it has proven itself on ours.
Straight answers
If something is hype, we'll say so. If we don't know yet, we'll say that too.
More hours on your strategy
AI speeds up our audits, research and reporting, so our time goes to thinking with you.
THE WORK SPEAKS FOR ITSELF
Experienced partners. Results you can see.
We build lasting partnerships through thoughtful strategy, transparent collaboration, and performance you can connect to business goals.
NATIONAL SERVICES COMPANY · SEO + PAID SEARCH Client for 9 years
Expanded into five new states and booked 4.2x more jobs from paid search
Brand and Performance Max split by market, call tracking tied to booked jobs, and non-brand SEO that took their city-by-city service searches to page one. We've worked together for nine years. These results came in the past year, once their analytics and Google Ads were fully in sync.
BOOKED JOBS FROM PAID SEARCH, BY MONTH
-
CPG company CHILDREN'S GOODS · SEO + AI SEARCH
Organic revenue up 56% in 2026 over 2025, even as search traffic shifted
Product pages, schema, backlinks and AI search work, so the brand's own pages compete with its resellers.
"Not a traditional agency that only thinks about $$$."Senior Marketing Executive, CPG company, on Clutch
+39%organic purchases, 2026 over 2025#1for key revenue-driving keywords -
Fortune 500 technology consultancy B2B TECHNOLOGY · AI SEARCH + SEO
Thought leadership ranks about 15 positions higher, and shows up more in AI Overviews
We mapped the follow-up questions AI asks behind each search, audited how often AI tools named the firm, and earned mentions from third-party sources AI trusts.
+27%organic impressions in September 2026Newcitation from an authoritative third-party source -
Behavioral health provider Client for 9 years SEO + PAID SEARCH + AI SEARCH + ANALYTICS
Cost per patient inquiry down 16%, with every lead traced from first click to Salesforce
Nine years of SEO and paid search together, with analytics and AI search added in the last two.
-16%cost per patient inquiry, 2026 over 2025Everylead traced, first click to Salesforce
Bring us your questions. The first thing you'll get is what your data says.
Talk to a strategist →THE PEOPLE BEHIND SIMPLE SEARCH
Deep expertise. Genuine relationships. A team built on trust.
Simple Search began with a belief that great search marketing comes from experienced people who care about the businesses they help. Founder Mary Smucker started the company after years of agency and in-house experience, wanting the freedom to do exceptional work and build real partnerships with clients.
CEO · 23 years in search
Read bio →
VP, Digital Strategy · 17 years in search
Read bio →
VP, Paid Media · 18 years in search
Read bio →
As Simple Search grew, Mary recruited two former colleagues she'd always admired: Katie Conroy and Catherine Gauthier. They'd worked together years earlier, and she knew firsthand the expertise, judgment, and dedication they would bring. Today, that shared history is part of what makes our leadership team special.
We love solving complicated marketing puzzles. We love collaborating with smart people. And we get excited when our clients succeed. Some of those clients have been with us for nearly a decade. Many have become friends along the way. That's the kind of business we always wanted to build.
One CMO has worked with us for ten years and says we've "always presented as an extension of our team." Another client calls us "a joy to work with."
Our team works from New York, Boston, Pittsburgh, Portland, Jacksonville and San Diego.
WHAT WE'RE THINKING ABOUT
What we're learning about search.
Practical perspectives on SEO, paid media, measurement, and AI search from the people doing the work.
not sure where to start? perfect. ✶
Let's make search work harder for your business.
Tell us what you're working toward. We'll help you identify the right next move.
Let's talk