Our Not So Simple Blog

The Super Bowl: an event filled with nostalgic, heartwarming, inspirational, and humorous moments both from top brands, athletes, and artists. Super Bowl advertisements, in particular, have long...

There’s been a lot of chatter about Bluesky lately, raising the big question: Will it take over X, or will it fade into the social media graveyard alongside Vine and MySpace?  Before we make any...

As the new year unfolds, it is a good time to take a step back and reflect on whether your brand is confidently and successfully speaking to the audience you want to reach and whether your strategy...

The New Year is a time of fresh beginnings and new opportunities, making it an ideal moment for marketers to engage consumers eager to embrace change. With increased competition and resolutions top...

Get your dukes up! Staying ahead of increasing competitive pressure in paid media requires a combination of smart strategy, optimization, and adaptation to evolving trends. Here are several key...

The holiday season is a golden opportunity for search marketers to capitalize on increased consumer spending. The competition can be fierce though, so to ensure strong performance during this time...

In digital marketing, staying relevant is essential - especially as seasons change and consumer behaviors shift. Just as the weather influences our wardrobes, it also affects how people engage with...

Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey —...

Why Image Optimization Matters for SEO Images play a crucial role in on-page SEO, affecting website speed, user engagement, and search engine rankings. Optimizing images can enhance your website’s...

In today's hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel.  This is especially challenging in a marketing ecosystem that...