Our (Not So Simple) Search Marketing Blog

Google Tag Manager has been a bit of the wild west since its inception, with multiple agencies, analytics vendors and owners adding marketing tags without documentation or any kind of process.  It...

Marketers being asked by execs how their company is "performing in AI" is the new “what’s our ROAS”. A simple question, a not so simple answer. While people continue to adopt alternative/AI search...

Every advertiser wanted to sink its teeth into Google’s newest, AI-first campaign type - Ai Max, but it appears that it’s not built for every industry. And it definitely wasn’t built for every...

Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs.  Good backlinks are hard to build without strong...

When organizations think about YouTube, it's often treated like another social media platform; a place to publish videos alongside Facebook, Instagram, LinkedIn, or TikTok. But that mindset misses...

Key Takeaways Show your work. Build something useful. Know your stuff. Use original visuals. Multi-use landing pages that leverage SEO best practices support performance for Google Ads landing pages...

Not that long ago, organic visibility was all about improving rankings to generate traffic and conversion. The standard SEO tactics of keyword research, content creation & optimization, and...

The Ultimate Guide to Optimizing YouTube Videos Uploading a video to YouTube isn’t the finish line, it’s the starting point. If you want your videos to actually get discovered, clicked, and watched...

It’s impossible to talk about SEO in the new year without considering the increasing presence of AI in search from Google’s AI Overviews to generative AI chatbots like ChatGPT, Gemini, and...