Author
Catherine Gauthier
Catherine Gauthier is VP of Paid Media at Simple Search Marketing. She’s been in marketing since 2011, starting as a paid search campaign manager and most recently leading the entire LATAM media team for Royal Philips. With both in-house and agency experience, she has managed digital and traditional media campaigns built around performance and highly personalized strategy. She earned her Marketing MBA from Northeastern, graduating summa cum laude, and writes about paid search, paid social and media strategy. Catherine lives in Waltham, Massachusetts with her husband and son, and loves live music (her record is two dozen concerts in one year), travel and horror movies.
The Importance of Emotion in Advertising
The Super Bowl: an event filled with nostalgic, heartwarming, inspirational, and humorous moments both from top brands, athletes, and artists. Super Bowl advertisements, in particular, have long demonstrated the power of emotional appeal in capturing audience...
What to do when Competition Heats up in Paid Media
Get your dukes up! Staying ahead of increasing competitive pressure in paid media requires a combination of smart strategy, optimization, and adaptation to evolving trends. Here are several key approaches to help you stay ahead: Utilize Cross-Platform Strategies...
Simple Search is a Full Funnel Advertising Agency
Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey — from awareness to consideration to decision-making and post-purchase...