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Simple Search is a Full Funnel Advertising Agency

Simple Search is a Full Funnel Advertising Agency

Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey — from awareness to consideration to decision-making and post-purchase...
Full Funnel Marketing: Metrics & Best Practices

Full Funnel Marketing: Metrics & Best Practices

In today’s hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel.  This is especially challenging in a marketing ecosystem that continues to expand with shiny new platforms and with full funnel...
Jasper’s Process for Writing Blog Posts

Jasper’s Process for Writing Blog Posts

Have you gotten ads for Jasper?  Feed the machine a topic and get a blog post, content page or ad written in seconds?  Well, I have and I did*.  You’re reading one below.  Scary? Enticing? Interested in giving it a whirl?  Writing prompts, briefs, and outlines...
Domain Authority 2.0 TLDR

Domain Authority 2.0 TLDR

Some big news in the SEO world over the past few weeks, including Google’s descriptively named March Core Algorithm Update and Moz’s Domain Authority 2.0 Update.  In terms of the Google update, it’s too soon to tell exactly which kinds of sites are...