by Catherine Gauthier | Nov 20, 2024 | Blog
Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey — from awareness to consideration to decision-making and post-purchase...
by Shannon Downer | Nov 15, 2024 | Blog
Why Image Optimization Matters for SEO Images play a crucial role in on-page SEO, affecting website speed, user engagement, and search engine rankings. Optimizing images can enhance your website’s performance in several ways. Images can take up a large portion of a...
by Danny Smucker | Nov 15, 2024 | Blog
In today’s hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel. This is especially challenging in a marketing ecosystem that continues to expand with shiny new platforms and with full funnel...
by Danny Smucker | Nov 13, 2024 | Blog
The Ins and Outs. In today’s day and age, there are so many platforms to choose from when it comes to delivering your brand’s message. While each engine has its specific advertising niche, TikTok owns a unique section of the market in terms of offerings and...
by Mary Smucker | Oct 29, 2024 | Blog
We love Generative AI. It works great as evidenced by the hero image in this blog post. <joke> Let’s just say, we have a ways to go with what gen AI gives us, but Google’s not standing by the sidelines. GEO stands for “generative engine optimization”...
by Shannon Downer | Sep 12, 2024 | Blog
Mobile Optimization is More Important Than Ever With around half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is more important than ever before. Mobile optimization not only improves user experience but also impacts your...
