by Danny Smucker | Aug 14, 2026 | Blog
Every advertiser wanted to sink its teeth into Google’s newest, AI-first campaign type – Ai Max, but it appears that it’s not built for every industry. And it definitely wasn’t built for every marketing outcome. In May of 2025, Google Ads released AI Max. Now...
by Mary Smucker | Aug 12, 2026 | Blog
Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs. Good backlinks are hard to build without strong partnerships and PR. And, third party reviews? Not usually the job of an SEO....
by Elizabeth Hernandez | Aug 6, 2026 | Blog
When organizations think about YouTube, it’s often treated like another social media platform; a place to publish videos alongside Facebook, Instagram, LinkedIn, or TikTok. But that mindset misses one of YouTube’s biggest strengths. While YouTube certainly...
by Catherine Gauthier | Apr 27, 2026 | Blog
Key Takeaways Show your work. Build something useful. Know your stuff. Use original visuals. Multi-use landing pages that leverage SEO best practices support performance for Google Ads landing pages The quick-and-dirty landing page era is over. Google’s raising...
by Shannon Downer | Feb 25, 2026 | Blog
Happy Dance, time! Proud to announce that we have retained our Premier Partner Google Ads status for 2026. A massive thanks to all of our clients who trust us and to our stellar Paid Search team!
by Elizabeth Hernandez | Jan 13, 2026 | Blog
Not that long ago, organic visibility was all about improving rankings to generate traffic and conversion. The standard SEO tactics of keyword research, content creation & optimization, and iterating on initial results were a tried and true recipe for success over...
