by Mary Smucker | Sep 24, 2026 | Blog
If you’ve ever felt like Google Ads is a pay-to-play game where only the biggest budget wins, you are mostly right, but here is a secret: Google ALSO cares about user experience. In fact, Google’s 10 point company philosophy starts with: Focus on the user and...
by Mary Smucker | Sep 2, 2026 | Blog
Google Tag Manager has been a bit of the wild west since its inception, with multiple agencies, analytics vendors and owners adding marketing tags without documentation or any kind of process. It kind of worked for years as everyone got what they needed and data...
by Mary Smucker | Aug 21, 2026 | Blog
Marketers being asked by execs how their company is “performing in AI” is the new “what’s our ROAS”. A simple question, a not so simple answer. While people continue to adopt alternative/AI search engines, we need to get to the bottom of how AI citations...
by Danny Smucker | Aug 14, 2026 | Blog
Every advertiser wanted to sink its teeth into Google’s newest, AI-first campaign type – Ai Max, but it appears that it’s not built for every industry. And it definitely wasn’t built for every marketing outcome. In May of 2025, Google Ads released AI Max. Now...
by Mary Smucker | Aug 12, 2026 | Blog
Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs. Good backlinks are hard to build without strong partnerships and PR. And, third party reviews? Not usually the job of an SEO....
by Elizabeth Hernandez | Aug 6, 2026 | Blog
When organizations think about YouTube, it’s often treated like another social media platform; a place to publish videos alongside Facebook, Instagram, LinkedIn, or TikTok. But that mindset misses one of YouTube’s biggest strengths. While YouTube certainly...
