by Karen Luna | Jan 23, 2025 | Blog
As the new year unfolds, it is a good time to take a step back and reflect on whether your brand is confidently and successfully speaking to the audience you want to reach and whether your strategy is aligned to it, especially in the ever-changing paid social media...
by Natalie Kowalinski | Jan 14, 2025 | Blog
The New Year is a time of fresh beginnings and new opportunities, making it an ideal moment for marketers to engage consumers eager to embrace change. With increased competition and resolutions top of mind, programmatic advertising offers a way to cut through the...
by Catherine Gauthier | Jan 2, 2025 | Blog
Get your dukes up! Staying ahead of increasing competitive pressure in paid media requires a combination of smart strategy, optimization, and adaptation to evolving trends. Here are several key approaches to help you stay ahead: Utilize Cross-Platform Strategies...
by Natalie Kowalinski | Dec 13, 2024 | Blog
The holiday season is a golden opportunity for search marketers to capitalize on increased consumer spending. The competition can be fierce though, so to ensure strong performance during this time you need a robust, strategic approach. Here’s how to make your holiday...
by Aneta Connolly | Dec 6, 2024 | Blog
In digital marketing, staying relevant is essential – especially as seasons change and consumer behaviors shift. Just as the weather influences our wardrobes, it also affects how people engage with brands online and off. Get into the holiday spirit and discover...
by Catherine Gauthier | Nov 20, 2024 | Blog
Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey — from awareness to consideration to decision-making and post-purchase...
