by Mary Smucker | Sep 2, 2026 | Blog
Google Tag Manager has been a bit of the wild west since its inception, with multiple agencies, analytics vendors and owners adding marketing tags without documentation or any kind of process. It kind of worked for years as everyone got what they needed and data...
by Mary Smucker | Aug 21, 2026 | Blog
Marketers being asked by execs how their company is “performing in AI” is the new “what’s our ROAS”. A simple question, a not so simple answer. While people continue to adopt alternative/AI search engines, we need to get to the bottom of how AI citations...
by Danny Smucker | Aug 14, 2026 | Blog
Every advertiser wanted to sink its teeth into Google’s newest, AI-first campaign type – Ai Max, but it appears that it’s not built for every industry. And it definitely wasn’t built for every marketing outcome. In May of 2025, Google Ads released AI Max. Now...
by Mary Smucker | Aug 12, 2026 | Blog
Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs. Good backlinks are hard to build without strong partnerships and PR. And, third party reviews? Not usually the job of an SEO....
by Elizabeth Hernandez | Aug 6, 2026 | Blog
When organizations think about YouTube, it’s often treated like another social media platform; a place to publish videos alongside Facebook, Instagram, LinkedIn, or TikTok. But that mindset misses one of YouTube’s biggest strengths. While YouTube certainly...
by Catherine Gauthier | Apr 27, 2026 | Blog
Key Takeaways Show your work. Build something useful. Know your stuff. Use original visuals. Multi-use landing pages that leverage SEO best practices support performance for Google Ads landing pages The quick-and-dirty landing page era is over. Google’s raising...
