Blog / Topic
Paid Search
Good marketing decisions start with data you can trust. GA4, Google Ads and your CRM rarely agree, and most tracking setups have a gap or two nobody’s noticed. We look at what’s actually being measured, what’s missing and what the numbers really mean. Here’s what we’re seeing across GA4, Google Tag Manager, Looker Studio and conversion tracking, and what we’d do about it.
Your Smart Bidding is optimizing for page views. Here’s how to tell.
Smart Bidding does exactly what you tell it to. If a page view counts as a conversion in your account, Google will spend your budget finding more people who view pages. Many accounts we audit have at least one setting like this, and it’s usually hiding in plain...
Is AI Max Worth Using? Advantages and Disadvantages in Our 2026 Breakdown
Every advertiser wanted to sink its teeth into Google’s newest, AI-first campaign type – Ai Max, but it appears that it’s not built for every industry. And it definitely wasn’t built for every marketing outcome. In May of 2025, Google Ads released AI Max. Now...
Google Ads 2026 Landing Page Best Practices to Beat New Policy Flags
Key Takeaways Show your work. Build something useful. Know your stuff. Use original visuals. Multi-use landing pages that leverage SEO best practices support performance for Google Ads landing pages The quick-and-dirty landing page era is over. Google’s raising...2026 Google Ads Premier Partner
Happy Dance, time! Proud to announce that we have retained our Premier Partner Google Ads status for 2026. A massive thanks to all of our clients who trust us and to our stellar Paid Search team!