Blog / Topic
Paid Search
Good marketing decisions start with data you can trust. GA4, Google Ads and your CRM rarely agree, and most tracking setups have a gap or two nobody’s noticed. We look at what’s actually being measured, what’s missing and what the numbers really mean. Here’s what we’re seeing across GA4, Google Tag Manager, Looker Studio and conversion tracking, and what we’d do about it.
Boosting Holiday Search Marketing Campaign Performance
The holiday season is a golden opportunity for search marketers to capitalize on increased consumer spending. The competition can be fierce though, so to ensure strong performance during this time you need a robust, strategic approach. Here’s how to make your holiday...
Defining the Update: Google Clarifies Definitions of Key Advertising Metrics, Including “Top” Ads
Google recently announced updates to the definitions of some of its more convoluted metrics, including Top Ads and Prominence. Before running through the changes, it is important to note that these updates are only about how the metrics are defined and that there is...
Simple Search Marketing has been named a 2024 Google Premier Partner Agency
Our digital agency Simple Search Marketing has achieved 2024 Premier Partner status in the Google Partners program! Simple Search’s team of experts provides SEO, PPC, SEM, Paid Social Media and Business Analytics for B2B and B2C organizations. Explore the full range...