Blog / Topic
SEO/AI Optimization
Search doesn’t end at Google anymore. People ask ChatGPT, Gemini, Perplexity and AI Overviews for answers, and those tools decide which brands to recommend. The basics still matter most: a fast, crawlable site, clear content and a strong reputation across the web. Here’s what we’re seeing across Google, Bing and AI search, what’s changing, and what we’d do about it.
AI Referral Traffic is Unpredictable. Here’s Why
Marketers being asked by execs how their company is “performing in AI” is the new “what’s our ROAS”. A simple question, a not so simple answer. While people continue to adopt alternative/AI search engines, we need to get to the bottom of how AI citations...
2027 SEO/AEO Prediction: Your Website vs. Off-Site Properties
Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs. Good backlinks are hard to build without strong partnerships and PR. And, third party reviews? Not usually the job of an SEO....
YouTube Is Not Just Social Media. It’s One of the Most Important Search Engines
When organizations think about YouTube, it’s often treated like another social media platform; a place to publish videos alongside Facebook, Instagram, LinkedIn, or TikTok. But that mindset misses one of YouTube’s biggest strengths. While YouTube certainly...
Optimizing Content for LLM Discovery (Without Overthinking It)
Not that long ago, organic visibility was all about improving rankings to generate traffic and conversion. The standard SEO tactics of keyword research, content creation & optimization, and iterating on initial results were a tried and true recipe for success over...