Blog / Topic
SEO/AI Optimization
Search doesn’t end at Google anymore. People ask ChatGPT, Gemini, Perplexity and AI Overviews for answers, and those tools decide which brands to recommend. The basics still matter most: a fast, crawlable site, clear content and a strong reputation across the web. Here’s what we’re seeing across Google, Bing and AI search, what’s changing, and what we’d do about it.
What is Schema Markup + How to Get Started
Schema markup can be a powerful tool for improving a website’s organic presence by providing search engines with context and information by way of structured data. As an added bonus, supported structured data is also eligible for rich results, which is a great way to...
10 Best SEO Practices for Image Optimization
Why Image Optimization Matters for SEO Images play a crucial role in on-page SEO, affecting website speed, user engagement, and search engine rankings. Optimizing images can enhance your website’s performance in several ways. Images can take up a large portion of a...
Is GEO (and Google’s AI Overview) the New SEO?
We love Generative AI. It works great as evidenced by the hero image in this blog post. <joke> Let’s just say, we have a ways to go with what gen AI gives us, but Google’s not standing by the sidelines. GEO stands for “generative engine optimization”...
10 Ways to Make a Website Mobile Friendly
Mobile Optimization is More Important Than Ever With around half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is more important than ever before. Mobile optimization not only improves user experience but also impacts your...