Blog / Topic
SEO/AI Optimization
Search doesn’t end at Google anymore. People ask ChatGPT, Gemini, Perplexity and AI Overviews for answers, and those tools decide which brands to recommend. The basics still matter most: a fast, crawlable site, clear content and a strong reputation across the web. Here’s what we’re seeing across Google, Bing and AI search, what’s changing, and what we’d do about it.
On-Page SEO
On-page SEO is all about improving your website’s pages to make them more attractive to search engines and users alike. By focusing on content quality, keyword placement, HTML tags, and more, on-page SEO helps search engines figure out what your site is all...
5 Tips to Maximize Your Google Business Profile in 2024
Heading into 2024, Google Business Profile remains a vital piece of any local SEO strategy. But have you kept up with all the changes announced over the last twelve months? Google has been quite busy in 2023. Not ‘another rebrand’* busy, but they have unleashed new...
How to Leverage Excel for SEO Research
Search Engine Optimization (SEO) often involves looking at large data sets like web crawl data, or user traffic data exported from a program like Google Analytics. Keyword research, for example, can sometimes involve combing through tens of thousands of keywords,...