SEO/AI Optimization

Search doesn’t end at Google anymore. People ask ChatGPT, Gemini, Perplexity and AI Overviews for answers, and those tools decide which brands to recommend. The basics still matter most: a fast, crawlable site, clear content and a strong reputation across the web. Here’s what we’re seeing across Google, Bing and AI search, what’s changing, and what we’d do about it.