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Microsoft Advertising (formerly Bing Ads) management
Microsoft Ads (Bing Ads) management that reaches the searchers Google misses.
Microsoft Advertising puts your ads on Bing, Yahoo, AOL, MSN and across the Microsoft network, often at a lower cost per click than Google. We review your search and conversion data first, then build campaigns that win new customers instead of simply spending more.
AT A GLANCE
- Lowercost per click than Google, in many industries
- Bing+Yahoo, AOL, MSN, Outlook, Edge and more
- LinkedInprofile targeting by company, industry and job function
- CopilotAI ad placements and tools, managed by experts
WHY MICROSOFT ADS
High-intent searchers, less competition
Microsoft's audience skews toward professionals and desktop users, people who are often less saturated with ads than on Google.
REACH
Where your ads can appear
- Bing.com, Yahoo and AOL
- MSN and Outlook.com
- Microsoft Edge start page
- Copilot experiences
- Microsoft Audience Network
TARGETING
Targeting Google doesn't offer
Microsoft owns LinkedIn, so you can adjust bids for searchers by company, industry or job function. It's a powerful tool for B2B.
- LinkedIn profile targeting
- In-market and custom audiences
- Location and device targeting
WHAT'S INCLUDED
Expert setup and management
- Account setup and UET conversion tracking
- Google Ads campaign imports, done right
- Keyword research and negative keywords
- Ad copy and extensions
- Budget management and optimization
- Monthly reporting in plain English
AD FORMATS
Microsoft ad formats we manage
Responsive search ads
Up to 15 headlines and 4 descriptions, matched to each search.
Multimedia ads
Rich image ads on MSN, Edge, Outlook and more.
Dynamic search ads
Ads built from your website content to fill keyword gaps.
Shopping campaigns
Product ads with photos and prices from your feed.
Performance Max
AI-driven campaigns across the Microsoft network.
Audience ads
Native and display placements across Microsoft sites.
HOW WE WORK
How we manage and grow your Microsoft Ads account
Data first, recommendations second. Your budget never goes toward a guess.
STEP 1
Free consultation
We learn your goals, budget and audience, and look at what's already running.
STEP 2
Audit the data
Your account, analytics, conversion tracking and competitors, so we know what's working before we change anything.
STEP 3
Plan and launch
A prioritized plan, then campaigns built or imported from Google Ads and tuned for Microsoft's audience.
STEP 4
Optimize every week
Bids, budgets, search terms, audiences and creative, adjusted based on what the data shows.
STEP 5
Report and refine
Monthly, plain-English reporting tied to leads and revenue, with clear next steps.
BUILT FOR BUSY TEAMS
We keep it simple.
Stretched thin? Running marketing without a big team, or without one yet? You don't need to become an expert in every platform. That's our job.
A short priority list
The few things that will move the needle this month, not a 40-page audit.
We do the heavy lifting
We build, launch and manage the work, or hand your team clear, simple steps.
Plain-English reporting
What changed, why it matters and what's next, without the jargon.
Spend with confidence
Every recommendation comes with the data behind it and the expected impact.
RESULTS
Proof, not promises.
Simple Search Marketing became an extension of our growth marketing strategy at a critical time in our business. We transitioned management of all paid media campaigns to SSM in a very short amount of time and the team was able to provide critical boots on the ground to repair connections to our marketing technology stack to ensure proper measurement and optimization. SSM helped us hit 120% of our lead generation goals within the first few months of working together.
FAQ
Microsoft Ads FAQs
Straight answers to the questions we hear most. Still curious? Just ask.
What's the difference between Bing Ads and Microsoft Advertising?
They're the same thing. Bing Ads was renamed Microsoft Advertising in 2019 to reflect its wider reach across Yahoo, AOL and the Microsoft network. Many people still call it Bing Ads.
Are Bing Ads cheaper than Google Ads?
Usually, yes. Costs depend on how competitive each keyword is, and Microsoft Ads typically has less competition, so clicks often cost less.
Can I import my Google Ads campaigns?
Yes. Microsoft Advertising can import campaigns from Google Ads. We review and adjust them after import, because what works on Google doesn't always work the same way on Microsoft.
What types of businesses use Microsoft Ads?
Businesses of every size. Smaller companies benefit from lower competition, and larger ones use it to reach people who prefer Bing, Yahoo, MSN or AOL. B2B brands get extra value from LinkedIn profile targeting.
When is the right time to hire a Microsoft Ads agency?
Most clients reach out when they're launching Microsoft Ads for the first time, expanding beyond Google, or not getting the results they expected.
Is it cost effective to pay an agency to manage my Microsoft Ads?
With us it is. Our data-first approach is designed to maximize reach and return while keeping your ad spend profitable.
How do I choose a PPC agency?
Look at two things: does the agency have the technical skills and experience to get results, and is it a good culture fit for your team?
Simple Search has 100+ years of combined experience and a 93% client retention rate. Book a free consultation to see if we're a good match.
not sure where to start?
Let's see if Microsoft Ads fits your plan.
A free strategy call with a senior paid search expert. We'll look at your data and tell you honestly whether Microsoft Ads makes sense for you.