simple, smart.

Mary Smucker has been a search marketer since 2004, working both agency and client side. She started Simple Search in 2016 and is proud of her team and company’s dedication to client success and digital marketing excellence. Mary has always loved words and spent many of her grade school days at the library reading through almost the entire children’s section. Search marketing was a natural progression. She lives in the Hudson Valley with her family, including a dog, 2 cats and a crazy kitten.

Launching into her digital career in 2010 after a degree in Advertising from the University of Maine, Katie quickly fell in love with SEO and Local Search working at agencies in Portland, Maine. Opportunities called her to Boston where she continued to work at agencies as well as in house for the travel industry and non-profit sectors. She thrives on working collaboratively and digging deep into data sets to simplify storytelling and get to the nitty gritty “so what?”

She currently lives in Portland, ME with her partner and two daughters, as well as a very fat cat named Squeaks and a rambunctious dog named Tonks.

Nicole is a digital marketing leader with 15+ years of experience in paid search, ecommerce, lead generation and full-funnel marketing strategy. She has managed multimillion-dollar budgets across Google, Meta, Amazon and emerging retail media platforms, helping brands drive measurable growth through data-driven optimization and strategic media planning. Nicole is known for building high-performing teams, developing scalable processes, and translating complex analytics into actionable business impact.

Nicole is currently based in Hudson, MA and outside of work she enjoys spending time outdoors with her dog, Boston sports, and reality TV.

Laetitia has 20 years of experience in multilingual digital marketing. Originally from France, Laetitia started her career in Japan upon graduating from her MBA and spent 6 years in Asia, working agency-side and helping clients strengthen their online presence. She moved to New York in 2011 with GroupM to manage global paid search and paid social programs for Fortune 500 clients.

Laetitia runs media activations from strategy to execution and everything in-between, across both B2B and B2C eCommerce.

She currently lives in Maine, and in her spare time raises sheep, pigs and chickens, with the help of her herding dog, Bill, and her husband!

Natalie started developing her digital marketing skills while attending the University of Scranton, immersing herself in content creation, market research, email marketing, and SEO. Upon graduating with a degree in Marketing, she began her career managing traditional and digital media campaigns for a diverse range of accounts in the pharmaceutical, e-learning, and CPG sectors. For the better part of a decade, Natalie’s passion for creativity and data-driven results has driven her to collaborate with some of the world’s largest media agencies, and she is happy to be leveraging her skills and passion here at Simple Search.

Natalie is based in the Hudson Valley and enjoys hiking with her dog, playing the piano, and drawing. She hopes to visit many of the countries she’s seen in her favorite Netflix shows.

Gabriela Rodríguez has been a digital designer since 2016, with experience in digital marketing across various industries such as insurance, gourmet food, real estate development, and cultural projects, the latter as an illustrator. Throughout her career, she has developed a deep passion for the importance of imagery in the digital space. She has worked with agencies managing brands in both Mexico and Latin America, led the design for Philips LATAM, and most recently served as Art Director for a business unit at FEMSA.

Passionate about creating visually appealing and functional designs, Gabriela joins the Simple Search Marketing team, where she continues her mission to develop content that highlights each brand’s unique style and personality. She is also particularly interested in UI/UX, striving to incorporate this perspective into every project while adapting to the fast-paced and flexible nature of the digital world.

Gabriela lives in Puerto Escondido, on Mexico’s Pacific coast, where she finds inspiration in the natural landscapes. In her free time, she dedicates herself to pottery, a practice that reflects her love for detail and creativity.

Danny Smucker is a dynamic professional with a unique blend of experience in both finance and marketing. He graduated from Saint Anselm College, where he balanced academics with his passion for baseball as a member of the college team. After two years in financial advising, Danny discovered his interest in marketing and made the pivot, bringing with him a strong foundation in client relationships and analytical thinking.

Having lived in much of the Northeast, Danny appreciates the value of building connections and loves exploring new cities. Outside of work, you can often find him enjoying time with friends, discovering new spots, or catching a game.

Ellie has extensive experience guiding and executing SEO projects from the planning/market research stage all the way to implementation, as well as monitoring performance to ensure KPIs are met.

Beyond SEO, Ellie loves exploring new recipes, spending time at the beach, and caring for her four-legged friends. A great Spotify playlist and a cup of tea fuels her creativity and focus.

Brant Caraberis is a seasoned marketing leader with over 20 years of experience driving digital growth, customer acquisition, and performance across industries. He has worked in both Agency and Client side settings, blending data-driven decision-making with creative storytelling to deliver measurable business results. He lives in Natick, MA with his family and loves hiking or skiing in the mountains. He and his family have visited 26 of the 63 U.S. National Parks (so far).