Woman-owned · Google Premier Partner · 20+ years expertise

AI changed search.
Our AEO consulting experts evolved with it.

having too much fun reverse engineering the AI engines

Answer engine optimization (AEO) gets your brand found, trusted and cited in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. We look at a lot of data before we make a recommendation, then turn it into a simple plan your team can actually act on.

Get a free AI visibility snapshot See what's included →

FROM THE LAB · CYBERSECURITY

WHAT THE DATA SHOWED

Rankings and AI visibility were stalling because new content was irregular and not formatted the way AI engines read it. We set a steady publishing cadence tied to existing SEO goals and structured every piece for AI answers.

THE RESULT

+113% Q3 impressions

+14% clicks to site

More site visits and brand visibility, leading to more on-site conversions.

Search ConsoleGA4AI Overview trackingCompetitor citations
Trusted by: DellCognizantMichael J. Fox FoundationEvenfloUNHPanoraysMonte Nido

AI SEARCH RESULTS

Proof it works in AI search.

FORTUNE 500 TECHNOLOGY CONSULTANCY · B2B

Thought leadership ranks ~15 positions higher, and shows up more in AI Overviews

Fan-out analysis, AI visibility audits and trusted third-party sources that help AI recommend the brand.

+27%organic impressions in a single month

Newauthoritative third-party citation to the firm's insights

Read the case study →

CPG COMPANY · CHILDREN'S GOODS

Organic revenue up 56% year over year, even as search traffic shifted

Product pages, schema, backlinks and AI search work that compete with the brand's own resellers.

+39%organic purchases, year over year

#1for key revenue-driving keywords

Read the case study →

WHAT'S INCLUDED

Everything it takes to show up in AI answers.

AI tools build answers from pages they can read, sources they trust and facts that agree everywhere. We work on all three, then measure what it's worth.


  • AI visibility audit

    How ChatGPT, Gemini, Perplexity, Copilot and AI Overviews describe you today, prompt by prompt, next to your competitors.


  • Technical AI readiness

    Crawlability, page speed, site structure and accurate structured data, so AI tools can read and trust your pages.


  • Answer-ready content

    Pages that answer your buyers' real questions directly, with comparisons, use cases and expert proof AI can quote.


  • Authority and mentions

    Earning mentions on the sites AI trusts: industry lists, review sites, partner pages, YouTube and Reddit.


  • Measurement tied to revenue

    Citations, share of voice and AI-referred visits connected to GA4 and your CRM, so you see leads, not screenshots.


  • Ongoing testing

    Monthly refreshes as AI answers shift, with plain notes on what changed and what we'll try next.

ALSO COVERED Bing and Copilot readiness · Google AI Mode · YouTube transcripts and chapters · Schema done right, no gimmicks

OUR SIGNATURE DELIVERABLE

The Answer Opportunity Map

For every question your buyers ask AI, we map the follow-up searches it runs behind the scenes, the sources it cites, and where you're missing. You get three clear to-do lists: content, authority and technical.

We start with the searches that already make you money. Your Google Ads and CRM data show which questions lead to real customers, so those come first.

SAMPLE MAP

BUYER ASKS AI"Who are the best [your category] partners for mid-size companies?"

FOLLOW-UP SEARCHES AI RUNS

  • Top providers
  • Comparisons
  • Pricing
  • Case studies
  • Reviews
  • Risk and compliance

SOURCES IT CITES

  • Your websitecited
  • Industry "best of" listmissing
  • Review sitecited
  • YouTubemissing
  • Competitor comparison pageoutdated facts

Four disciplines. One team.

AI search doesn't live in one channel. The same people who know your rankings, your ad data and your analytics read your AI visibility, so nothing gets lost between specialists.

01

SEO

Technical fixes, content that answers real questions, and rankings tied to revenue.

02

AI search

Getting cited in Google AI Overviews, ChatGPT, Perplexity and Gemini, measured prompt by prompt.

03

Paid media

Google, Microsoft, LinkedIn, Meta and Pinterest Ads, bid on the leads that become customers.

04

Analytics

GA4 and conversion tracking you can trust, connected to CRM milestones.

INSIDE THE LAB

Every change is an opportunity.

We write down the hypothesis, test it, measure it and keep only what works. Your budget never goes toward a guess.

  1. STEP 1

    Observe

    We test the questions your buyers ask AI and record who gets recommended, mentioned and cited.

  2. STEP 2

    Hypothesize

    We pick the changes most likely to move the questions tied to revenue, and write down what we expect.

  3. STEP 3

    Test

    Technical fixes, answer-ready content and authority work, rolled out in the right order.

  4. STEP 4

    Measure and keep

    Same questions, same cadence. Keep what worked, drop what didn't, and log it all.

SAMPLE LAB NOTE

HYPOTHESIS

Adding a clear comparison table to the solutions page will get the brand cited when buyers ask AI to compare vendors.

HOW WE'LL MEASURE

Citation rate and share of voice on 30 comparison questions, tracked weekly in ChatGPT, Gemini, Perplexity and AI Overviews.

KEEP OR KILL

Cited more after six weeks? Roll it out to every solution page. No change? Log it and test the next idea.

GETTING STARTED

Three ways to start.

FREE

AI visibility snapshot

A quick look at how AI answers a few of your most important buyer questions today, and who it recommends instead.

Get your snapshot →

WHERE MOST CLIENTS START

3 TO 4 WEEKS

AI visibility diagnostic

Your priority questions across the major AI platforms, competitor citations, a technical review and a prioritized plan.

Book the diagnostic

MONTHLY

Ongoing program

Monthly tracking, content and authority work, and reporting tied to leads and revenue.

Talk to a strategist →

LAB NOTES

Fresh from the lab

All AI search posts →

Six cities.
One team.

A woman-owned, woman-run team in New York, Boston, Pittsburgh, Portland, Jacksonville and San Diego, with over 100 combined years in search, and a great sense of humor about it.

Mary Smucker, CEO
Mary Smucker
CEO · 23 years in search
Katie Conroy, VP, Digital Strategy
Katie Conroy
VP, Digital Strategy · 17 years in search
Catherine Gauthier, VP, Paid Media
Catherine Gauthier
VP, Paid Media · 18 years in search

AI SEARCH FAQ

AI search optimization FAQs

Straight answers to the questions we hear most about AEO, GEO and AI search.

What is AI search optimization (AEO/GEO)?
AI search optimization is the work of getting your brand found, cited and accurately described in AI-generated answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and similar tools. It covers content, technical SEO, off-site authority and monitoring.
Is AEO different from GEO?
No. Answer engine optimization (AEO) and generative engine optimization (GEO) describe the same work. Different agencies prefer different labels, but the goal and the tactics are the same.
Which AI platforms do you optimize for?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. We prioritize the platforms your buyers actually use, based on your audience and your analytics.
How do you measure AI search success?
We track how AI sees you (mentions, citation rate, share of voice, accuracy and sentiment) and what that produces (AI-referred visits, leads, pipeline and revenue). You get both in a monthly report.
Can our ads appear in AI Overviews, AI Mode or ChatGPT?
In many cases, yes. Ad placements are available or expanding in several AI search experiences. Because we run paid search too, we plan paid and organic AI visibility together and avoid paying for clicks you'd earn organically.
How long until we see results?
Technical fixes and content updates can start showing up in AI answers within weeks, because many AI tools search the web live. Authority work, like earning mentions on trusted industry sites, usually takes a few months. The diagnostic sets a baseline first, so you can see exactly what moved.
What does it cost, and can we start small?
Yes. The AI visibility snapshot is free. Most clients then start with a diagnostic over 3 to 4 weeks, so the plan is built on real data, and move into a monthly program scoped to their goals. We'll recommend the right fit after a free consultation.

Keep exploring

Related services and guides

ServiceSEOTechnical health and content that answers real questions.ServiceTracking and analyticsConversion tracking you can trust.2026 guideAI search best practicesWhat gets brands cited in AI answers.

not sure where to start?

Let's look at your data together.

A free consultation with a senior strategist. You'll leave with a clear picture of where you stand in AI search, and what to do first.

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