Author
Mary Smucker
Mary Smucker is the CEO and founder of Simple Search Marketing, a senior-led search agency and Google Premier Partner she started in 2015. She writes about SEO, AI search, paid media and analytics, and what the data actually says.
What a 3-second page load costs you in AI search
We just finished redesigning our own website, and like any good SEO nerds, the first thing we did was crawl it. The pages looked great. Then we saw the response times. Our server was taking about three seconds to answer each request, and some pages took five. Our team...
Meta hit pause. Now what?
Not too long ago, we wrote that a big change was coming to Meta on November 20. Meta’s new Commercial Terms would have made advertisers “solely responsible” for anything its AI features created or changed in their ads, even features Meta switched on...
Why Google Ads and GA4 never agree, and when you should worry
Every few weeks, a client forwards us two screenshots. Google Ads says one number. GA4 says another, and it isn’t even close. The subject line is usually some version of “???” We get it. When two Google products can’t agree on the same leads,...