by Mary Smucker | Sep 2, 2026 | Blog
Google Tag Manager has been a bit of the wild west since its inception, with multiple agencies, analytics vendors and owners adding marketing tags without documentation or any kind of process. It kind of worked for years as everyone got what they needed and data...
by Mary Smucker | Aug 21, 2026 | Blog
Marketers being asked by execs how their company is “performing in AI” is the new “what’s our ROAS”. A simple question, a not so simple answer. While people continue to adopt alternative/AI search engines, we need to get to the bottom of how AI citations...
by Mary Smucker | Aug 12, 2026 | Blog
Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs. Good backlinks are hard to build without strong partnerships and PR. And, third party reviews? Not usually the job of an SEO....
by Mary Smucker | Sep 26, 2025 | Blog
How Marketers Can Adapt to Cookie Consent Laws, iOS Privacy Changes, and Misattribution Challenges Digital marketers today face a perfect storm of analytics challenges for organic and paid channels. Just a few years ago, tracking campaign performance was relatively...
by Mary Smucker | Oct 29, 2024 | Blog
We love Generative AI. It works great as evidenced by the hero image in this blog post. <joke> Let’s just say, we have a ways to go with what gen AI gives us, but Google’s not standing by the sidelines. GEO stands for “generative engine optimization”...
