Author
Mary Smucker
Mary Smucker is the CEO and founder of Simple Search Marketing, a senior-led search agency and Google Premier Partner she started in 2015. She writes about SEO, AI search, paid media and analytics, and what the data actually says.
What AI Overviews actually cite, and why YouTube keeps winning
Here’s a fun fact for your next marketing meeting. When Google’s AI Overviews answer a question, the source they cite most often is YouTube. It beats Wikipedia, and it beats the big news and medical sites too. That’s great news if you’ve been...
HIPAA Compliant Tracking: Stape vs. Freshpaint vs. Ours Privacy
How Server-Side Tracking, BigQuery and Privacy Fit Together If you’ve spent any time in marketing analytics lately, you’ve heard the same three phrases on repeat: server-side tracking, first-party data, and privacy compliance. Then come the tool names ,...
How to measure healthcare marketing without leaking patient data
If you market a behavioral health program, an addiction treatment center, a fertility clinic or any other sensitive service, you’ve probably had this conversation with your legal team: “What exactly are these tracking tags sending to Google and...