Author
Mary Smucker
Mary Smucker is the CEO and founder of Simple Search Marketing, a senior-led search agency and Google Premier Partner she started in 2015. She writes about SEO, AI search, paid media and analytics, and what the data actually says.
2027 SEO/AEO Prediction: Your Website vs. Off-Site Properties
Classic SEO = Content, Technical, Backlinks, Strategy, and let’s face it, a website is the “easiest” property to optimize for SEO and LLMs. Good backlinks are hard to build without strong partnerships and PR. And, third party reviews? Not usually the job of an SEO....Is Your Robots.txt File Hurting Your SEO?
How a post-hack crawl restriction can accidentally block an XML sitemap When was the last time you audited your website’s robots.txt file? For many marketers, it is a set-it-and-forget-it technical detail. But a single line can inadvertently keep Google from...
Navigating Analytics Chaos in 2025
How Marketers Can Adapt to Cookie Consent Laws, iOS Privacy Changes, and Misattribution Challenges Digital marketers today face a perfect storm of analytics challenges for organic and paid channels. Just a few years ago, tracking campaign performance was relatively...