Author
Mary Smucker
Mary Smucker is the CEO and founder of Simple Search Marketing, a senior-led search agency and Google Premier Partner she started in 2015. She writes about SEO, AI search, paid media and analytics, and what the data actually says.
Jasper’s Process for Writing Blog Posts
Have you gotten ads for Jasper? Feed the machine a topic and get a blog post, content page or ad written in seconds? Well, I have and I did*. You’re reading one below. Scary? Enticing? Interested in giving it a whirl? Writing prompts, briefs, and outlines...
Microsoft Hoping to Double Ad Business in 2023
Bing Ads was rebranded a few years ago to Microsoft Ads and, while the name change was just a slight annoyance for search marketers, it signalled a growth strategy that we are seeing come to fruition over time. Bing/Microsoft Ads is the often overlooked platform as...SEO Predictions for 2023
It’s that time of year! Where is SEO headed? Are keywords dead? Can companies that have never done SEO before still compete? We’ve got all the answers. Where is SEO Headed? This is a big question and it’s kind of crazy to be saying this, but SEO...