Author
Mary Smucker
Mary Smucker is the CEO and founder of Simple Search Marketing, a senior-led search agency and Google Premier Partner she started in 2015. She writes about SEO, AI search, paid media and analytics, and what the data actually says.
5 Simple Steps: How to Write Web Copy That Converts
You’ve got a great product or service. You know you could make a lot of customers really happy, if only you could get their attention! A great product is nothing without proper sales and marketing. At Simple Search, we help our customers optimize their websites and...
Domain Authority 2.0 TLDR
Some big news in the SEO world over the past few weeks, including Google’s descriptively named March Core Algorithm Update and Moz’s Domain Authority 2.0 Update. In terms of the Google update, it’s too soon to tell exactly which kinds of sites are...