by mary | May 5, 2023 | Uncategorized
The switch from Universal Analytics (UA) to GA4 is imminent. So imminent in fact that there’s even a countdown clock that greets you every time you log into Google Analytics. Which means it’s finally time to embrace the change and dive in. To ease the transition from...
by mary | Dec 12, 2022 | Uncategorized
Have you gotten ads for Jasper? Feed the machine a topic and get a blog post, content page or ad written in seconds? Well, I have and I did*. You’re reading one below. Scary? Enticing? Interested in giving it a whirl? Writing prompts, briefs, and outlines...
by mary | Nov 30, 2022 | Uncategorized
Bing Ads was rebranded a few years ago to Microsoft Ads and, while the name change was just a slight annoyance for search marketers, it signalled a growth strategy that we are seeing come to fruition over time. Bing/Microsoft Ads is the often overlooked platform as...
by mary | Nov 22, 2022 | Uncategorized
It’s that time of year! Where is SEO headed? Are keywords dead? Can companies that have never done SEO before still compete? We’ve got all the answers. Where is SEO Headed? This is a big question and it’s kind of crazy to be saying this, but SEO...
by mary | Dec 6, 2021 | Uncategorized
As the Coronavirus pandemic surges on, consumers are purchasing and doing business online more than ever, so it’s even more important to tighten up your SEO and paid search game right now. But if you’re thinking, “Great! I have a service/product that people really...
by mary | Oct 30, 2021 | Uncategorized
You want your site to rank well on Google and other search engines. You want to drive your target customers to your site. You want those visitors to turn into actual customers once they arrive. Makes sense to us! So how do you make this happen effectively and...