Microsoft Hoping to Double Ad Business in 2023

Microsoft Hoping to Double Ad Business in 2023

Bing Ads was rebranded a few years ago to Microsoft Ads and, while the name change was just a slight annoyance for search marketers, it signalled a growth strategy that we are seeing come to fruition over time. Bing/Microsoft Ads is the often overlooked platform as...

SEO Predictions for 2023

It’s that time of year!  Where is SEO headed?  Are keywords dead?  Can companies that have never done SEO before still compete?  We’ve got all the answers. Where is SEO Headed? This is a big question and it’s kind of crazy to be saying this, but SEO...
5 Simple Steps: How to Write Web Copy That Converts

5 Simple Steps: How to Write Web Copy That Converts

You’ve got a great product or service. You know you could make a lot of customers really happy, if only you could get their attention! A great product is nothing without proper sales and marketing. At Simple Search, we help our customers optimize their websites and...
Domain Authority 2.0 TLDR

Domain Authority 2.0 TLDR

Some big news in the SEO world over the past few weeks, including Google’s descriptively named March Core Algorithm Update and Moz’s Domain Authority 2.0 Update.  In terms of the Google update, it’s too soon to tell exactly which kinds of sites are...