by Shannon Downer | Sep 26, 2023 | Uncategorized
In the constantly evolving landscape of search engine optimization (SEO), staying on top of the latest updates is crucial. One recent update that the SEO community has our eyes on is the Google September 2023 Helpful Content Update. This update brings more changes to...
by Katie Conroy | Jul 24, 2023 | Uncategorized
We all know social media is a great place to market your business and reach your customers around the globe. However, social media is not a set it and forget it platform and you have to check in regularly to really take advantage of all the opportunities that it can...
by Katie Conroy | Jun 29, 2023 | Uncategorized
By Erin Batson, Digital Marketing Specialist Now that we are halfway through the year, some of us might wonder what Social Media trends for business are actually here to stay. Staying relevant on Social is difficult, especially if you are not immersed in that world...
by Mary Smucker | May 5, 2023 | Uncategorized
By Jamie Paton, Senior SEO Strategist The switch from Universal Analytics (UA) to GA4 is imminent. So imminent in fact that there’s even a countdown clock that greets you every time you log into Google Analytics. Which means it’s finally time to embrace the change and...
by Mary Smucker | Dec 12, 2022 | Uncategorized
Have you gotten ads for Jasper? Feed the machine a topic and get a blog post, content page or ad written in seconds? Well, I have and I did*. You’re reading one below. Scary? Enticing? Interested in giving it a whirl? Writing prompts, briefs, and outlines...
by Mary Smucker | Nov 30, 2022 | Uncategorized
Bing Ads was rebranded a few years ago to Microsoft Ads and, while the name change was just a slight annoyance for search marketers, it signalled a growth strategy that we are seeing come to fruition over time. Bing/Microsoft Ads is the often overlooked platform as...
