Best Practices for an AI-Driven Search Content Strategy

Best Practices for an AI-Driven Search Content Strategy

It’s impossible to talk about SEO in the new year without considering the increasing presence of AI in search from Google’s AI Overviews to generative AI chatbots like ChatGPT, Gemini, and Perplexity. However, content strategies in 2026 do not need to reinvent the...
What is Schema Markup + How to Get Started

What is Schema Markup + How to Get Started

Schema markup can be a powerful tool for improving a website’s organic presence by providing search engines with context and information by way of structured data. As an added bonus, supported structured data is also eligible for rich results, which is a great way to...
5 Tips to Maximize Your Google Business Profile in 2024

5 Tips to Maximize Your Google Business Profile in 2024

Heading into 2024, Google Business Profile remains a vital piece of any local SEO strategy. But have you kept up with all the changes announced over the last twelve months? Google has been quite busy in 2023. Not ‘another rebrand’* busy, but they have unleashed new...