Author
Aneta Connolly
Aneta Connolly is a paid social specialist at Simple Search Marketing. She improves the strategy, technical setup and creative of paid social campaigns for global brands and small businesses, both B2B and B2C. She writes about Meta, LinkedIn and paid social strategy, including what’s changing on each platform and what advertisers should do about it. Aneta lives in New Jersey with two dogs and two cats, and is a passionate hiker, gamer and photographer.
How to Use Pinterest Predicts to Drive Your 2026 Marketing Strategy
In today’s fast-moving digital landscape, being forward-thinking is essential for a successful content marketing strategy. While agility matters, relying only on last-minute trend chasing can lead to unstable performance and reactive planning. That’s where an...
Hiring a Marketing Agency in 2025? Ask These 5 Questions First
The digital marketing landscape is evolving faster than ever. Between AI, data privacy changes, automation, and major platform algorithm shifts, it’s a lot to keep up with. In times like these, you need an agency that’s not just reacting, but staying ahead. The wrong...
Organic vs. Paid Social Media: A Handy Guide
Social media marketing isn’t one-size-fits-all. Whether you’re building a community through organic content or driving results with paid ads, understanding the role of each is key to a comprehensive advertising strategy. Let’s break down the basics of organic...