Woman-owned · Google Premier Partner · 20+ years expertise

AI changed search.
Our experts evolved with it.

Our search specialists have evolved into multi-disciplinary experts who can wield the new world of AI data with accuracy. We look at a lot of data before we make a recommendation, then turn it into a simple plan your team can actually act on.

Talk to a strategist See how we work →

CLIENT RESULT · CYBERSECURITY

WHAT THE DATA SHOWED

Rankings and AI visibility were stalling because new content was irregular and not formatted the way AI engines read it. We set a steady publishing cadence tied to existing SEO goals and structured every piece for AI answers.

THE RESULT

+113% Q3 impressions

+14% clicks to site

More site visits and brand visibility, leading to more on-site conversions.

Search ConsoleGA4AI Overview trackingCompetitor citations
Trusted by: DellCognizantMichael J. Fox FoundationEvenfloUNHPanoraysMonte Nido

120%

of WalkMe's lead generation goal, reached within a few months.

— Adriel Sanchez, CMO, WalkMe

See all case studies →

Four disciplines. One team.

AI search doesn't live in one channel. The same people who know your rankings, your ad data and your analytics read your AI visibility, so nothing gets lost between specialists.

01

SEO

Technical fixes, content that answers real questions, and rankings tied to revenue.

02

AI search

Getting cited in Google AI Overviews, ChatGPT, Perplexity and Gemini, measured prompt by prompt.

03

Paid media

Google, Microsoft, LinkedIn, Meta and Pinterest Ads, bid on the leads that become customers.

04

Analytics

GA4 and conversion tracking you can trust, connected to CRM milestones.

BUILT FOR BUSY TEAMS

We keep it simple.

Stretched thin? Running marketing without a big team, or without one yet? You don't need to become an AI expert. That's our job. We sort through the noise and hand you only what matters.


  • A short priority list

    The few things that will move the needle this month, not a 40-page audit.


  • We do the heavy lifting

    We implement the work, or give your team clear, simple steps. Your choice.


  • Plain-English reporting

    What changed, why it matters and what's next, without the jargon.


  • Spend with confidence

    Every recommendation is backed by your data, with the expected impact spelled out first.

How every engagement runs

Data first, recommendations second. Your budget never goes toward a guess.

  1. STEP 1

    Gather the data

    A deep audit of your tracking, spend, rankings and AI visibility, benchmarked against competitors.

  2. STEP 2

    Recommend

    A prioritized plan in plain English, with the expected impact of each step and the data behind it.

  3. STEP 3

    Implement

    We put the plan to work, carefully and in the right order, so nothing that's working gets disrupted.

  4. STEP 4

    Report and refine

    Results tied to real leads and revenue, reviewed regularly so budget keeps flowing to what performs.

Insights from our team

All insights →
ANALYTICS · NOV 2026 Why Google Ads and GA4 never agree, and when you should worry Attribution, dates and counting rules explain most gaps. Here is how to check the rest. AI SEARCH · NOV 2026 What AI Overviews actually cite, and why YouTube keeps winning Transcripts, chapters and answer-first openings make a video quotable. PAID MEDIA · NOV 2026 Your Smart Bidding is optimizing for page views. Here's how to tell. A five-minute conversion check every account should run.

Four cities.
One team.

A woman-owned, woman-run team in New York, Boston, Portland and San Diego, with over 100 combined years in search, and a great sense of humor about it.

Mary Smucker, CEO
Mary Smucker
CEO · 23 years in search
Katie Conroy, VP, Digital Strategy
Katie Conroy
VP, Digital Strategy · 17 years in search
Catherine Gauthier, VP, Paid Media
Catherine Gauthier
VP, Paid Media · 18 years in search

AI SEARCH FAQ

AI search optimization FAQs

Straight answers to the questions we hear most about AEO, GEO and AI search.

What is AI search optimization (AEO/GEO)?
AI search optimization is the work of getting your brand found, cited and accurately described in AI-generated answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and similar tools. It covers content, technical SEO, off-site authority and monitoring.
Is AEO different from GEO?
No. Answer engine optimization (AEO) and generative engine optimization (GEO) describe the same work. Different agencies prefer different labels, but the goal and the tactics are the same.
Which AI platforms do you optimize for?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. We prioritize the platforms your buyers actually use, based on your audience and your analytics.
How do you measure AI search success?
We track how AI sees you (mentions, citation rate, share of voice, accuracy and sentiment) and what that produces (AI-referred visits, leads, pipeline and revenue). You get both in a monthly report.
Can our ads appear in AI Overviews, AI Mode or ChatGPT?
In many cases, yes. Ad placements are available or expanding in several AI search experiences. Because we run paid search too, we plan paid and organic AI visibility together and avoid paying for clicks you'd earn organically.
What does it cost, and can we start small?
The AI snapshot is free. The diagnostic is a fixed $500 over 3 to 4 weeks. Ongoing programs start at $3,000 per month. Most clients start with the diagnostic so the plan is built on real data.

not sure where to start?

Let's look at your data together.

A free consultation with a senior strategist. You'll leave with a clear picture of where you stand in AI search, and what to do first.

Book a free consultation