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Case study · SEO + AI search · Client for 7 years
A leading baby products brand grew organic revenue 56% year over year, even as search results got shaken up
This brand competes with major retailers for searches about its own products. After seven years together, our SEO and AI search work is turning fewer, better visits into more sales, and earning page-one and AI Overview visibility that resellers can't easily buy.
The challenge
Competing with your own resellers
Resellers on every results page
Big-box and online retailers sell the brand's products too, and compete for the same searches in both organic and paid results.
Fewer clicks to go around
AI Overviews and AI assistants now answer many questions directly, so ranking well no longer guarantees a visit.
Parents who research hard
Baby gear is a high-stakes purchase. Shoppers compare, read and ask questions before they buy, and they want answers they can trust.
Our approach
THE STRATEGY
Make the brand's own site the clearest, most trustworthy answer for both search engines and AI, so parents buy from the brand directly, even when there are fewer clicks to win.
Content
Answer what parents ask
- Product and collection pages optimized for content and user experience, so the pages that sell also rank.
- Blog posts refreshed and new ones created to answer real questions, earning more AI Overview placements.
- Content strategy built for SEO and AI search together, across every product category.
- Discount and sale pages optimized to capture shoppers ready to buy.
Authority & technical
Make the site easy to trust
- Schema recommendations that help search engines and AI understand products, FAQs and content.
- Third-party backlinks and mentions that build authority beyond the brand's own site.
- Ongoing technical site health work, so pages stay fast, crawlable and indexable.
- Monthly reporting on rankings, AI visibility and revenue, with clear next steps.
The results
Fewer visits. More sales.
Organic sessions were down year over year, partly because a cookie consent banner launched in December 2025 and now limits what analytics can count. But the visits that did come were far more valuable.
Organic search, September 2026 vs. September 2025
#1 on Google for high-value non-brand searches
Rankings for searches where the brand competes with retailers. Monthly search volume shown under each.
- Core product category5,400 searches/mo#7 in June→#1
- Product bundle5,400 searches/mo#3 in June→#1
- Flagship product type4,400 searches/mo#2 in August→#1
- Emerging product category2,900 searches/mo#8 in August→#1
- Multi-stage product1,900 searches/mo#9 in August→#1
- Accessory category1,600 searches/mo#7 in June→#1
Double-digit growth in SEO revenue and traffic for multiple years, increase in keyword presence and rankings, and increases in emerging coverage in GEO and AI search. Always deliver on time, often ahead of schedule. Very responsive and proactive!
Simple Search Marketing's knowledge, friendliness, communicative approach and responsiveness stand out. Not a traditional agency that only thinks about $$$. Highly recommend.
Ecommerce marketing
Turn fewer visits into more sales
We help ecommerce brands win the searches that matter, even against their own resellers, in Google and in AI answers.
competing with resellers too? let's talk ↓