Woman-owned · Google Premier Partner · 20+ years expertise

AI Optimization is an experiment.
Join us in the lab.

Simple Search is a search and paid media agency that tests, measures and keeps what works across SEO, AI search, paid media and analytics.

Start an experiment Read the lab notes →

EXPERIMENT [1] · [CYBERSECURITY]

HYPOTHESIS

Establishing a cadence of new content aligned to existing SEO goals, and formatted for AI engines will give us lift in organic search AND AEO.

113% increase in Q3 impressions

[14% increase in clicks to site]

[Increased site visits and brand visibility leading to more on-site conversions]

Lab partners: DellCognizantMichael J. Fox FoundationEvenfloUNHPanoraysMonte Nido

120%

of WalkMe's lead generation goal, reached within a few months.

— Adriel Sanchez, CMO, WalkMe

See all case studies →

Four lab stations

01

SEO

Technical fixes, content that answers real questions, and rankings tied to revenue.

02

AI search

Getting cited in Google AI Overviews, ChatGPT, Perplexity and Gemini.

03

Paid media

Google, Microsoft, LinkedIn, Meta and Pinterest Ads, bid on the leads that become customers.

04

Analytics

GA4 and conversion tracking you can trust, connected to CRM milestones.

How every engagement runs

  1. STEP 1

    Hypothesis

    An audit of what's tracked, what's spent and where the gaps are.

  2. STEP 2

    Test

    Small, controlled changes with a clear success measure.

  3. STEP 3

    Measure

    Results tied to real leads and revenue, not vanity metrics.

  4. STEP 4

    Keep or switch up

    Scale what wins, drop what doesn't, and write it all down.

Experiment log

All lab notes →
ANALYTICS · NOV 2026 Why Google Ads and GA4 never agree, and when you should worry Attribution, dates and counting rules explain most gaps. Here is how to test the rest. AI SEARCH · NOV 2026 What AI Overviews actually cite, and why YouTube keeps winning Transcripts, chapters and answer-first openings make a video quotable. PAID MEDIA · NOV 2026 Your Smart Bidding is optimizing for page views. Here's how to tell. A five-minute conversion check every account should run.

Four cities.
One lab.

A woman-owned, woman-run team in New York, Boston, Portland and San Diego, with over 60 combined years in search, and a great sense of humor about it.

Mary Smucker, [CEO]
Mary Smucker
[CEO] · [23 years in search]
Katie Conroy, [VP, Digital Strategy]
[Katie Conroy]
[VP, Digital Strategy] · [17 years in search]
Catherine Gauthier, [VP, Paid Media]
[Catherine Gauthier]
[VP, Paid Media] · [18 years in search]

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