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LinkedIn Ads management · B2B lead generation
LinkedIn Ads management that reaches the people who sign off.
LinkedIn lets you target by company, job title, seniority and industry, which makes it the strongest platform for B2B marketing. We study your buyers, CRM data and past results first, so your budget goes to the decision-makers most likely to become customers.
AT A GLANCE
- 16+years generating leads on LinkedIn
- B2Btargeting by company, title, seniority and skills
- CRMlead forms connected to your sales team
- 93%client retention rate
WHAT'S INCLUDED
LinkedIn campaigns built for pipeline
LinkedIn clicks cost more than on most platforms, so precision matters. We make every dollar count.
01 · AUDIENCE
Reach the right buyers
- Buyer persona and audience research
- Company and account lists from your sales team
- Job title, seniority and industry targeting
- Retargeting of site visitors and video viewers
02 · CAMPAIGNS
Ads that earn the click
- Campaign design by goal and funnel stage
- Ad copy and creative support
- Lead gen forms and document ads
- Webinar and event promotion
03 · MEASUREMENT
Leads you can trace
- Insight Tag and conversion tracking
- CRM integration, such as HubSpot or Salesforce
- Cost per lead and pipeline reporting
- Monthly reporting in plain English
AD TYPES
LinkedIn ad types we manage
Sponsored content
Single image, video and carousel ads in the LinkedIn feed.
Document ads
Share guides and checklists, and capture leads in exchange.
Lead gen forms
Pre-filled forms that make it easy to say yes.
Conversation ads
Messages with clear choices, sent to LinkedIn inboxes.
Thought leader ads
Promote posts from your company's leaders.
Event ads
Fill webinars and live events.
HOW WE WORK
How we build your LinkedIn Ads ROI
Data first, recommendations second. Your budget never goes toward a guess.
STEP 1
Free consultation
We learn your goals, budget and audience, and look at what's already running.
STEP 2
Audit the data
Your account, analytics, conversion tracking and competitors, so we know what's working before we change anything.
STEP 3
Plan and launch
Campaigns designed around your best-fit audiences, launched with budgets sized for LinkedIn's minimums and your goals.
STEP 4
Optimize every week
Bids, budgets, search terms, audiences and creative, adjusted based on what the data shows.
STEP 5
Report and refine
Monthly, plain-English reporting tied to leads and revenue, with clear next steps.
BUILT FOR BUSY TEAMS
We keep it simple.
Stretched thin? Running marketing without a big team, or without one yet? You don't need to become an expert in every platform. That's our job.
A short priority list
The few things that will move the needle this month, not a 40-page audit.
We do the heavy lifting
We build, launch and manage the work, or hand your team clear, simple steps.
Plain-English reporting
What changed, why it matters and what's next, without the jargon.
Spend with confidence
Every recommendation comes with the data behind it and the expected impact.
RESULTS
Real clients, real results
We have worked with Simple Search this year on a multi-channel digital strategy, including advertising for the first time on LinkedIn, and the results have been phenomenal. Our ads for lead generation CTR and CPL are performing far ahead of market competitors and we have seen real impact on our webinar registrations.
FAQ
LinkedIn Ads FAQs
Straight answers to the questions we hear most. Still curious? Just ask.
How much does a LinkedIn Ads agency cost?
We work on either a retainer or a percentage of ad spend, depending on your needs. Talk to us about your goals and we'll recommend what fits your budget.
How much should I spend on LinkedIn Ads?
It depends on your goals and audience size. We recommend starting at the minimum budgets for each ad type, which can be up to $150 a day. A modest start shows us your real conversion rates and costs before you scale.
Is it worth it to advertise on LinkedIn?
For B2B companies, it's one of the best channels available. LinkedIn costs more per click than most platforms, but it can deliver the most meaningful leads.
Are LinkedIn Ads cheaper than Facebook Ads?
No, Facebook ads usually cost less. But LinkedIn's targeting by company, job title, seniority and skills often makes it the better value for B2B lead generation.
How do I choose a LinkedIn marketing agency?
Choose based on experience with your goals, and reputation. Simple Search has more than 16 years of experience generating leads on LinkedIn, and we're happy to talk through strategy to see if we're the right fit.
not sure where to start?
Let's find your next customers on LinkedIn.
A free consultation with a senior paid social strategist. We'll look at your audience and tell you what we'd launch first.