by Catherine Gauthier | Feb 20, 2025 | Blog
The Super Bowl: an event filled with nostalgic, heartwarming, inspirational, and humorous moments both from top brands, athletes, and artists. Super Bowl advertisements, in particular, have long demonstrated the power of emotional appeal in capturing audience...
by Catherine Gauthier | Jan 2, 2025 | Blog
Get your dukes up! Staying ahead of increasing competitive pressure in paid media requires a combination of smart strategy, optimization, and adaptation to evolving trends. Here are several key approaches to help you stay ahead: Utilize Cross-Platform Strategies...
by Catherine Gauthier | Nov 20, 2024 | Blog
Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey — from awareness to consideration to decision-making and post-purchase...
by Catherine Gauthier | Apr 9, 2024 | Blog
Google recently announced updates to the definitions of some of its more convoluted metrics, including Top Ads and Prominence. Before running through the changes, it is important to note that these updates are only about how the metrics are defined and that there is...
