5 Tips to Maximize Your Google Business Profile in 2024

5 Tips to Maximize Your Google Business Profile in 2024

Heading into 2024, Google Business Profile remains a vital piece of any local SEO strategy. But have you kept up with all the changes announced over the last twelve months? Google has been quite busy in 2023. Not ‘another rebrand’* busy, but they have unleashed new...
How to Leverage Excel for SEO Research

How to Leverage Excel for SEO Research

Search Engine Optimization (SEO) often involves looking at large data sets like web crawl data, or user traffic data exported from a program like Google Analytics. Keyword research, for example, can sometimes involve combing through tens of thousands of keywords,...
How to Do a Social Media Audit in 7 Steps

How to Do a Social Media Audit in 7 Steps

We all know social media is a great place to market your business and reach your customers around the globe. However, social media is not a set it and forget it platform and you have to check in regularly to really take advantage of all the opportunities that it can...