Home / Services / Senior Living Marketing
Senior living marketing · Independent living, assisted living + memory care
Senior living digital marketing that fills suites, not spreadsheets.
Families usually start their search for senior living online, often in a stressful moment. We study your occupancy goals, CRM and ad data first, then build search, social and programmatic campaigns that reach the right families with empathy and turn interest into tours.
AT A GLANCE
- 15+years growing senior living brands
- 35%average cost-per-lead reduction
- CRMSalesforce, Welcome Home and other CRMs connected to your ads
- AIvisibility in ChatGPT, Gemini and Google AI Overviews
WHAT'S INCLUDED
One team for every channel families use
Independent living, assisted living and memory care each have different audiences and decision-makers. We plan every channel together, so your budget goes where families actually are.
01 · PAID SEARCH
Be there when families search
Google Ads and Microsoft Advertising built around the searches that signal real intent, like care types, costs and communities near a city.
- Google Ads and Microsoft Advertising management
- Keyword strategy by care level and location
- CRM integration so bidding learns which leads tour and move in
- Looker Studio reporting tied to occupancy goals
02 · SEO + AI SEARCH
Show up in Google and AI answers
Local SEO, helpful content and AI search optimization, so your community appears when families research options on Google, ChatGPT and Gemini.
- Local SEO for every community location
- Google Business Profile and Yext listing management
- Content that answers questions about cost, care and amenities
- AI search optimization for ChatGPT, Gemini and AI Overviews
03 · PAID SOCIAL
Reach adult children and caregivers
Facebook, Instagram and other platforms put your community in front of the family members who often lead the decision.
- Meta, Pinterest, LinkedIn, TikTok and Reddit
- Virtual tours, resident stories and event promotion
- Lead forms connected to your CRM
- Retargeting families who visited but didn't inquire
04 · TRACKING + CRM
Know what actually fills rooms
Leads are only the start. We connect your ads, analytics and CRM so you can see which channels actually lead to tours and move-ins.
- GA4 and conversion tracking set up correctly
- Salesforce and Welcome Home integrations
- Call tracking for phone inquiries
- Privacy-conscious tracking for sensitive care information
PROGRAMMATIC + STREAMING
Stay top of mind through a long decision
Choosing senior living can take months. Programmatic advertising keeps your community visible across the websites, apps and screens families use every day.
Connected TV and streaming
Ads on streaming TV services, targeted by location and audience.
Native and display
Ads that fit naturally into the websites families read.
Digital out-of-home
Digital billboards and screens near your communities.
Audio
Streaming radio and Spotify ads that reach people on the go.
Google Display Network
Broad, affordable reach with careful audience targeting.
Remarketing
Reminders for families who've already shown interest.
HOW WE WORK
How we grow occupancy
Data first, recommendations second. Your budget never goes toward a guess.
STEP 1
Free consultation
We learn your communities, care levels, occupancy goals and what's already running.
STEP 2
Audit the data
Your ad accounts, analytics, CRM and local search visibility, so we know what's working before we change anything.
STEP 3
Plan by community
A clear plan for each location and care level, with budgets matched to where you need move-ins most.
STEP 4
Launch and optimize
Campaigns across search, social and programmatic, adjusted every week based on lead quality as much as volume.
STEP 5
Report on what matters
Monthly, plain-English reporting on inquiries, tours and move-ins, with clear next steps.
BUILT FOR BUSY TEAMS
Marketing that respects the decision.
Families researching senior living are often juggling work, kids and a parent who needs more care. Our campaigns are helpful, honest and empathetic, because that's what earns trust. And for your team, we keep things simple: one partner, clear priorities and reporting you can share with leadership.
A short priority list
The few things that will move the needle this month, not a 40-page audit.
We do the heavy lifting
We build, launch and manage the work, or hand your team clear, simple steps.
Plain-English reporting
What changed, why it matters and what's next, without the jargon.
Spend with confidence
Every recommendation comes with the data behind it and the expected impact.
RESULTS
Proof across our clients
Simple Search is simply amazing. I have had the pleasure of working with Mary and her highly skilled team for many years with a wide variety of business categories focusing on B2B AND B2C audiences. Whatever the challenge the team has a solution focused and competitive mindset and delivers above and beyond what is asked.
FAQ
Senior living marketing FAQs
Straight answers to the questions we hear most. Still curious? Just ask.
How can digital marketing help senior living communities?
Most families start their search online. Digital marketing puts your community in front of them when they're searching, builds trust through helpful content and reviews, and turns that interest into inquiries, tours and move-ins.
Do you work with independent living, assisted living and memory care?
Yes. Each care level has different audiences, decision-makers and search behavior, so we plan campaigns and budgets separately for each one.
Can you connect our ads to Salesforce or Welcome Home?
Yes. We connect ad platforms and analytics to Salesforce, Welcome Home and other CRMs, so you can see which campaigns create qualified leads, tours and move-ins. That data also helps Google and Meta find more families like your best leads.
How do you reach adult children who are researching for a parent?
Through a mix of search, paid social and programmatic. Adult children often lead the research, so we target them with helpful content, virtual tours and resident stories on the platforms they use most.
Can you help our communities show up in AI search?
Yes. Families increasingly ask ChatGPT, Gemini and Google's AI Overviews for recommendations. We optimize your website, listings and reviews so AI tools describe your communities accurately. Learn more about our AI optimization services.
How do you handle privacy for senior care marketing?
Carefully. We plan tracking so sensitive care information doesn't reach ad platforms, and we keep reporting focused on campaigns and communities. Read our guide to HIPAA and analytics.
What makes Simple Search different?
We're senior-led and channel-agnostic. The same team looks at your search, social, programmatic and CRM data, so we can tell you honestly where your next move-in is most likely to come from.
not sure where to start?
Let's fill more suites.
A free consultation with a senior strategist. We'll look at your communities, campaigns and CRM data and tell you what we'd do first.