Our Not So Simple Blog
10 Best SEO Practices for Image Optimization
Why Image Optimization Matters for SEO Images play a crucial role in on-page SEO, affecting website speed, user engagement, and search engine rankings. Optimizing images can enhance your website’s...
Full Funnel Marketing: Metrics & Best Practices
In today's hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel. This is especially challenging in a marketing ecosystem that...
Why Advertise on TikTok in 2025?
The Ins and Outs. In today’s day and age, there are so many platforms to choose from when it comes to delivering your brand's message. While each engine has...
Is GEO (and Google’s AI Overview) the New SEO?
We love Generative AI. It works great as evidenced by the hero image in this blog post. <joke> Let's just say, we have a ways to go with what gen AI gives us, but Google's not standing by the...
10 Ways to Make a Website Mobile Friendly
Mobile Optimization is More Important Than Ever With around half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is more important than ever before....
Critical Excel Tools to Improve Your SEO Research (Part Two!)
Search Engine Optimization (SEO) often involves combing through large amounts of data when doing research. You might be looking through Google Analytics data for a pattern that can give insight into...
SEO Internal Linking Strategies: Guide to Best Practices
What is Internal Linking for SEO? Internal linking is an aspect of on-page SEO that can be an incredibly powerful tool for increasing visibility and improving navigation. When implemented...
On-Page SEO
On-page SEO is all about improving your website's pages to make them more attractive to search engines and users alike. By focusing on content quality, keyword placement, HTML tags, and more,...
Defining the Update: Google Clarifies Definitions of Key Advertising Metrics, Including “Top” Ads
Google recently announced updates to the definitions of some of its more convoluted metrics, including Top Ads and Prominence. Before running through the changes, it is important to note that these...
Simple Search Marketing has been named a 2024 Google Premier Partner Agency
Our digital agency Simple Search Marketing has achieved 2024 Premier Partner status in the Google Partners program! Simple Search’s team of experts provides SEO, PPC, SEM, Paid Social Media and...
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