by Natalie Kowalinski | Dec 13, 2024 | Blog
The holiday season is a golden opportunity for search marketers to capitalize on increased consumer spending. The competition can be fierce though, so to ensure strong performance during this time you need a robust, strategic approach. Here’s how to make your holiday...
by Aneta Connolly | Dec 6, 2024 | Blog
Why Seasonal Creative Refreshes are Essential for the Success of Your Paid Social Campaigns In digital marketing, staying relevant is essential – especially as seasons change and consumer behaviors shift. Just as the weather influences our wardrobes, it also...
by Catherine Gauthier | Nov 20, 2024 | Blog
Full funnel advertising and media buying refers to the strategy of purchasing ads across multiple channels and platforms with the goal of reaching consumers at every stage of their buyer journey — from awareness to consideration to decision-making and post-purchase...
by Shannon Downer | Nov 15, 2024 | Blog
Why Image Optimization Matters for SEO Images play a crucial role in on-page SEO, affecting website speed, user engagement, and search engine rankings. Optimizing images can enhance your website’s performance in several ways. Images can take up a large portion of a...
by Danny Smucker | Nov 15, 2024 | Blog
In today’s hyper-competitive marketing landscape, brands face challenges when it comes to optimizing marketing across the full funnel. This is especially challenging in a marketing ecosystem that continues to expand with shiny new platforms and with full funnel...
by Danny Smucker | Nov 13, 2024 | Blog
The Ins and Outs. In today’s day and age, there are so many platforms to choose from when it comes to delivering your brand’s message. While each engine has its specific advertising niche, TikTok owns a unique section of the market in terms of offerings and...
