by Mary Smucker | Oct 29, 2024 | Blog
We love Generative AI. It works great as evidenced by the hero image in this blog post. <joke> Let’s just say, we have a ways to go with what gen AI gives us, but Google’s not standing by the sidelines. GEO stands for “generative engine optimization”...
by Shannon Downer | Sep 12, 2024 | Blog
Mobile Optimization is More Important Than Ever With around half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is more important than ever before. Mobile optimization not only improves user experience but also impacts your...
by Carrie Smucker | Aug 8, 2024 | Blog
Search Engine Optimization (SEO) often involves combing through large amounts of data when doing research. You might be looking through Google Analytics data for a pattern that can give insight into the best SEO strategy for a website. Or you might be reviewing...
by Shannon Downer | Jun 13, 2024 | Blog
What is Internal Linking for SEO? Internal linking is an aspect of on-page SEO that can be an incredibly powerful tool for increasing visibility and improving navigation. When implemented strategically, internal links can significantly boost a website’s...
by Shannon Downer | May 13, 2024 | Blog
On-page SEO is all about improving your website’s pages to make them more attractive to search engines and users alike. By focusing on content quality, keyword placement, HTML tags, and more, on-page SEO helps search engines figure out what your site is all...
by Catherine Gauthier | Apr 9, 2024 | Blog
Google recently announced updates to the definitions of some of its more convoluted metrics, including Top Ads and Prominence. Before running through the changes, it is important to note that these updates are only about how the metrics are defined and that there is...
