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About Simple Search · Woman-owned since 2015
Built to break down silos.
A performance-first marketing agency built for teams that want clarity, not complexity. We translate messy channels and metrics into a simple plan you can defend and scale.
WHY WE EXIST
Modern marketing requires alignment.
Too often, SEO, paid media, analytics, content and leadership teams work on their own. That creates wasted effort, conflicting reports and missed opportunities. We bring them together around one plan and one set of numbers.
TOO OFTEN
SEOPaid mediaAnalyticsContentLeadership
WITH SIMPLE SEARCH
- Business goals
- Organic activation
- Paid activation
- Cross-channel optimization
- Stellar results
OUR STORY
Simple Search was built differently, from the very start.
As a performance-first agency, we simplify complex marketing ecosystems and turn disconnected channels into unified growth strategies. We help teams gain clarity, build confidence and make smarter decisions backed by real data.
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2015
The beginning
Founded After years leading global marketing initiatives across agencies and in-house organizations, Mary saw a common problem: marketing teams were working in silos. She launched Simple Search with a simple mission: combine strategic expertise, transparency and collaboration to deliver real business growth. -
2017
Momentum builds
2 → 5 specialists What started as a two-person team quickly gained traction as brands saw the impact of integrated marketing. Simple Search grew from 2 to 5 specialists, proving that collaboration across channels creates stronger results. -
2020
Digital becomes essential
Digital-first Covid forced businesses to move online fast, and they needed experienced partners to navigate it. Simple Search stepped up, helping brands speed up their digital transformation and build resilient growth strategies in uncertain times. -
2023
The model works
40+ clients With 15 team members, more than 40 active clients and experience across five major industries, the Simple Search approach kept proving its value.No silos. No wasted spend. Just sustainable growth.
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2026
Building what's next
AI-ready As AI transforms search and advertising evolves at record speed, we keep pushing what's possible. Innovation isn't a trend for us. It's part of our DNA, and we're just getting started.
THE FOUNDATION
The foundation of everything we do
Simple Search is a woman-owned agency built on more than 25 years of results-driven marketing experience. We're responsive, accountable and relentlessly focused on performance. Before launching any campaign, we make sure conversions are properly tracked, measurable and aligned with your business goals. Every recommendation, optimization and strategy is backed by data and designed to maximize your return. That's why every engagement is guided by experienced professionals, with backgrounds ranging from 5 to 25+ years across search, analytics, paid media and digital strategy.Our clients deserve expertise, not training wheels.
- 5–25+years of experience across our strategists
- Firstwe check conversion tracking before any campaign launches
- Seniorstrategists at the helm of every account
WHAT MAKES US DIFFERENT
What makes Simple Search different?
01
Senior-led strategy
No black-box tactics. No handoffs to inexperienced teams. Senior marketers stay involved from strategy through execution.02
Channel-agnostic advice
We recommend what's right for your business, not what's easiest for us to sell.03
Analytics-first decisions
Clear reporting, actionable insights and measurable outcomes guide every recommendation.04
Long-term partnerships
When growth becomes predictable, partnerships last.OUR PROCESS
Growth isn't a one-time event. It's a process.
Four steps, repeated and refined, so your results keep building.
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STEP 1
Discovery
We learn your business, goals, customers and competitive landscape. -
STEP 2
Integration
We align channels, technology, data and reporting into one unified foundation. -
STEP 3
Strategy
We build a customized roadmap focused on measurable growth opportunities. -
STEP 4
Results
We execute, optimize, measure and keep improving performance.
MEET THE TEAM
The not-so-simple people behind Simple Search
CEO & Founder
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Mary has been a search marketer since 2004, working on both the agency and client side. She started Simple Search in 2015 and is proud of her team's dedication to client success and digital marketing excellence.
Mary has always loved words and spent many of her grade school days at the library reading through almost the entire children's section. Search marketing was a natural progression. She lives in the Hudson Valley with her family, including a dog, two cats and a crazy kitten.
VP, Digital Strategy
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Katie launched her digital career in 2010 after earning a degree in Advertising from the University of Maine, and quickly fell in love with SEO and local search at agencies in Portland, Maine. She went on to work at Boston agencies and in house for the travel and nonprofit sectors. She thrives on collaboration and digging deep into data to get to the "so what?"
She lives in Portland, Maine with her partner, two daughters, a very fat cat named Squeaks and a rambunctious dog named Tonks.
VP, Paid Media
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A marketer since 2011, Catherine started as a paid search campaign manager and most recently led the entire LATAM media team for Royal Philips. A veteran of in-house and agency work, she has managed digital and traditional media campaigns with a focus on performance and highly personalized strategy. She completed her Marketing MBA at Northeastern, graduating summa cum laude.
Catherine lives with her husband and son in Waltham, Massachusetts. She loves live music (her record is two dozen concerts in one year), travel and horror movies.
THE TEAM
Specialists in every channel
SEO and AI search, paid search, paid social, analytics and design, all working together on your account.
Meridith Mucci
Director of Paid Search
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Meridith has nearly a decade of experience managing Google Ads and Microsoft Ads across Search, Display, YouTube, Shopping and Remarketing. She leads our paid search team and loves building trusting relationships with clients.
She enjoys working on her 80-acre farm in Rhode Island and going to the beach.
Laetitia Kieffer
Paid media
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Laetitia has 20 years of experience in multilingual digital marketing. Originally from France, she started her career in Japan and later managed global paid search and paid social programs for Fortune 500 clients at GroupM in New York.
She lives in Maine, where she raises sheep, pigs and chickens with the help of her herding dog, Bill, and her husband.
Nicole Kapopoulos
Paid search + ecommerce
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Nicole has 15+ years of experience in paid search, ecommerce, lead generation and full-funnel strategy, managing multimillion-dollar budgets across Google, Meta, Amazon and retail media platforms.
She's based in Hudson, Massachusetts and loves the outdoors with her dog, Boston sports and reality TV.
Breanna Cottone
SEO + AI search
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Bre is a data-driven SEO and AEO/GEO leader with 15+ years of experience building enterprise organic and AI search programs for Fortune 500, CPG, pharmaceutical, media and healthcare brands.
She lives on Massachusetts' North Shore and can be found behind the Boston Legacy bench at every home game, sharing her views with the referees.
SEO
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Ellie guides SEO projects from market research all the way to implementation, and monitors performance to make sure KPIs are met.
She loves new recipes, the beach and her four-legged friends, fueled by a great Spotify playlist and a cup of tea.
SEO + content
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Jamie has more than a dozen years of experience in SEO and content. A Penn State graduate, she loves helping clients understand best practices and strategies to improve their visibility.
She writes her own TV blog and explores New Jersey by bike and kayak.
SEO
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Shannon grew the online presence of healthcare, legal and fintech clients, building data-oriented organic strategies. She loves building relationships with clients and learning their unique challenges.
She enjoys hiking in Southern California, the beach, documentaries and local bookstores.
Stevie Egan
SEO
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Stevie brings an inquisitive, thorough approach to our SEO team. She graduated with a business degree from Robert Morris University.
She lives near Pittsburgh with her husband, four kids, two cats and her longtime companion turtle, Skiperdey.
Tony Vodicka
Digital marketing
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Tony has been in digital marketing for over a decade and loves finding new ways to bring more traffic to a website and improve the user experience.
He likes to hike, lift weights, travel with his daughter and collect action figures and Garbage Pail Kids cards.
Digital media
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Natalie spent the better part of a decade managing traditional and digital media for pharmaceutical, e-learning and CPG accounts at some of the world's largest media agencies.
She's based in the Hudson Valley and enjoys hiking with her dog, playing piano and drawing.
Paid social
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Aneta improves the strategy, technical settings and creative of paid social campaigns for global clients and small businesses, B2B and B2C.
She lives in New Jersey with two dogs and two cats, and is a passionate hiker, gamer and photographer.
Gabriela Rodríguez
Design
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Gabriela has been a digital designer since 2016, leading design for Philips LATAM and serving as an art director at FEMSA. She brings a UI/UX perspective to every project.
She lives in Puerto Escondido on Mexico's Pacific coast, where she makes pottery.
Digital marketing
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Danny brings a background in financial advising to marketing, with a strong foundation in client relationships and analytical thinking. He played baseball at Saint Anselm College.
He loves exploring new cities, discovering new spots and catching a game.
Digital marketing strategist
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Karen is a strategic digital marketer who builds advertising campaigns that grow website traffic, generate leads and increase conversions, using data to shape every decision.
She lives in Querétaro, México. She's a K-pop and anime fan, a lover of foreign films and series, a passionate cook and an orchid enthusiast. She loves exploring new countries and cultures, and when she isn't perfecting a new recipe, you'll find her at a concert.
Juni
Chief Toy Officer
LONG-TERM PARTNERSHIPS
There's a reason some of our clients have been with us since day one.
want to work with us? ✶
Let's build your simple plan.
A free consultation with a senior strategist. No pressure, no jargon, just clear next steps backed by your data.