by Mary Smucker | Oct 29, 2024 | Blog
We love Generative AI. It works great as evidenced by the hero image in this blog post. <joke> Let’s just say, we have a ways to go with what gen AI gives us, but Google’s not standing by the sidelines. GEO stands for “generative engine optimization”...
by Mary Smucker | May 5, 2023 | Blog
By Jamie Paton, Senior SEO Strategist The switch from Universal Analytics (UA) to GA4 is imminent. So imminent in fact that there’s even a countdown clock that greets you every time you log into Google Analytics. Which means it’s finally time to embrace the change and...
by Mary Smucker | Dec 12, 2022 | Blog
Have you gotten ads for Jasper? Feed the machine a topic and get a blog post, content page or ad written in seconds? Well, I have and I did*. You’re reading one below. Scary? Enticing? Interested in giving it a whirl? Writing prompts, briefs, and outlines...
by Mary Smucker | Nov 30, 2022 | Blog
Bing Ads was rebranded a few years ago to Microsoft Ads and, while the name change was just a slight annoyance for search marketers, it signalled a growth strategy that we are seeing come to fruition over time. Bing/Microsoft Ads is the often overlooked platform as...
by Mary Smucker | Nov 22, 2022 | Blog
It’s that time of year! Where is SEO headed? Are keywords dead? Can companies that have never done SEO before still compete? We’ve got all the answers. Where is SEO Headed? This is a big question and it’s kind of crazy to be saying this, but SEO...
