And we are over the moon!
Announced November 10, 2026. OpenAI has officially launched Businesses in ChatGPT, including Business Hub and its first-party organic visibility analytics, in beta. The magical data that every fancy AI measurement tool has been trying to model, is now available to eligible businesses. Important note, these are first-party metrics, but OpenAI does not disclose individual prompts or conversations so keep on prompt tracking if that’s your jam.
What businesses can measure in ChatGPT Analytics
| Metric | What OpenAI provides |
|---|---|
| Mentions | For online businesses, counts when ChatGPT references their website—not brand-name mentions alone |
| Website clicks | How often people click through from ChatGPT to the business’s website |
| Discovery topics | Aggregated themes in answers mentioning or citing the business |
| Reporting window | Activity over the past 28 days |
*Insights are subject to privacy thresholds, so missing metrics do not necessarily mean zero activity.
Eligibility & rollout for ChatGPT Analytics
Eligible businesses in regions where ChatGPT is available can claim their profiles, subject to location, business type, and verification requirements. An advertising account or ChatGPT Enterprise subscription is not required. A separate feature, Business Agents, is initially limited to eligible U.S. ecommerce and online service businesses. Business Hub analytics have broader eligibility.
How to get started
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business and select its listing.
- Verify your connection using an offered method, such as business email, phone, website DNS record, or Shopify.
- Wait for claim approval, then complete the required identity verification through Persona. <– WE ARE HERE
- Once approved, open your business profile and select Insights to review mentions, clicks, and discovery topics.
Business Hub also supports granting teammates and agencies access….and the angels sang!
Some more notes
One important distinction: OpenAI’s online-business mention metric does not count every unlinked brand mention. It should therefore remain separate from Semrush’s brand mention rate.
Contact us to see how we’ll be incorporating into our existing AI Optimization and Dashboards!