Our (not so simple) search marketing blog
Plain-English insights from a team with 100+ years of combined experience. No hype, just what the data shows and what to do about it.
Best Practices for an AI-Driven Search Content Strategy
It’s impossible to talk about SEO in the new year without considering the increasing presence of AI in search from Google’s AI Overviews to generative AI chatbots like ChatGPT, Gemini, and...
How to Use Pinterest Predicts to Drive Your 2026 Marketing Strategy
In today’s fast-moving digital landscape, being forward-thinking is essential for a successful content marketing strategy. While agility matters, relying only on last-minute trend chasing can lead...
Navigating Analytics Chaos in 2025
How Marketers Can Adapt to Cookie Consent Laws, iOS Privacy Changes, and Misattribution Challenges Digital marketers today face a perfect storm of analytics challenges for organic and paid channels....
Comparing features of free vs paid social media video creation platforms
Video content dominates social media in 2025. From Instagram Reels and TikTok to LinkedIn video ads and YouTube Shorts, brands, creators, and businesses all know that video can be a valuable tool to...
The Hashtag Advantage — Elevating Your Social Media Strategy
Hashtags may feel like an old-school tactic in today’s social media landscape but when used strategically, they remain one of the most effective tools for expanding reach, boosting visibility, and...
Hiring a Marketing Agency in 2025? Ask These 5 Questions First
The digital marketing landscape is evolving faster than ever. Between AI, data privacy changes, automation, and major platform algorithm shifts, it’s a lot to keep up with. In times like these, you...
Organic vs. Paid Social Media: A Handy Guide
Social media marketing isn’t one-size-fits-all. Whether you're building a community through organic content or driving results with paid ads, understanding the role of each is key to a comprehensive...
What is Schema Markup + How to Get Started
Schema markup can be a powerful tool for improving a website’s organic presence by providing search engines with context and information by way of structured data. As an added bonus, supported...
The Importance of Emotion in Advertising
The Super Bowl: an event filled with nostalgic, heartwarming, inspirational, and humorous moments both from top brands, athletes, and artists. Super Bowl advertisements, in particular, have long...
Bluesky vs. X (Twitter): The Next Big Social Platform or Soon-To-Be-Forgotten Trend?
There’s been a lot of chatter about Bluesky lately, raising the big question: Will it take over X, or will it fade into the social media graveyard alongside Vine and MySpace? Before we make any...
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