Our (not so simple) search marketing blog
Plain-English insights from a team with 100+ years of combined experience. No hype, just what the data shows and what to do about it.
10 Ways to Make a Website Mobile Friendly
Mobile Optimization is More Important Than Ever With around half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is more important than ever before....
Critical Excel SEO Tools to Improve Your Research (Part Two!)
Search Engine Optimization (SEO) often involves combing through large amounts of data when doing research. You might be looking through Google Analytics data for a pattern that can give insight into...
SEO Internal Linking Strategies: Guide to Best Practices
What is Internal Linking for SEO? Internal linking is an aspect of on-page SEO that can be an incredibly powerful tool for increasing visibility and improving navigation. When implemented...
On-Page SEO
On-page SEO is all about improving your website's pages to make them more attractive to search engines and users alike. By focusing on content quality, keyword placement, HTML tags, and more,...
Defining the Update: Google Clarifies Definitions of Key Advertising Metrics, Including “Top” Ads
Google recently announced updates to the definitions of some of its more convoluted metrics, including Top Ads and Prominence. Before running through the changes, it is important to note that these...
Simple Search Marketing has been named a 2024 Google Premier Partner Agency
Our digital agency Simple Search Marketing has achieved 2024 Premier Partner status in the Google Partners program! Simple Search’s team of experts provides SEO, PPC, SEM, Paid Social Media and...
5 Tips to Maximize Your Google Business Profile in 2024
Heading into 2024, Google Business Profile remains a vital piece of any local SEO strategy. But have you kept up with all the changes announced over the last twelve months? Google has been quite...
How to Leverage Excel for SEO Research
Search Engine Optimization (SEO) often involves looking at large data sets like web crawl data, or user traffic data exported from a program like Google Analytics. Keyword research, for example, can...
Navigating the Google September 2023 Helpful Content Update
In the constantly evolving landscape of search engine optimization (SEO), staying on top of the latest updates is crucial. One recent update that the SEO community has our eyes on is the Google...
How to Do a Social Media Audit in 7 Steps
We all know social media is a great place to market your business and reach your customers around the globe. However, social media is not a set it and forget it platform and you have to check in...
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