Our (Not So Simple) Search Marketing Blog

Key Takeaways Show your work. Build something useful. Know your stuff. Use original visuals. Multi-use landing pages that leverage SEO best practices support performance for Google Ads landing pages...

Not that long ago, organic visibility was all about improving rankings to generate traffic and conversion. The standard SEO tactics of keyword research, content creation & optimization, and...

The Ultimate Guide to Optimizing YouTube Videos   Uploading a video to YouTube isn’t the finish line—it’s the starting point.   If you want your videos to actually get discovered, clicked,...

It’s impossible to talk about SEO in the new year without considering the increasing presence of AI in search from Google’s AI Overviews to generative AI chatbots like ChatGPT, Gemini, and...

In today’s fast-moving digital landscape, being forward-thinking is essential for a successful content marketing strategy. While agility matters, relying only on last-minute trend chasing can lead...

How Marketers Can Adapt to Cookie Consent Laws, iOS Privacy Changes, and Misattribution Challenges Digital marketers today face a perfect storm of analytics challenges for organic and paid channels....

Video content dominates social media in 2025. From Instagram Reels and TikTok to LinkedIn video ads and YouTube Shorts, brands, creators, and businesses all know that video can be a valuable tool to...

Hashtags may feel like an old-school tactic in today’s social media landscape but when used strategically, they remain one of the most effective tools for expanding reach, boosting visibility, and...

The digital marketing landscape is evolving faster than ever. Between AI, data privacy changes, automation, and major platform algorithm shifts, it’s a lot to keep up with. In times like these, you...