Our (not so simple) search marketing blog
Plain-English insights from a team with 100+ years of combined experience. No hype, just what the data shows and what to do about it.
Social Media Trends for Business That You Don’t Want to Ignore in 2023
Now that we are halfway through the year, some of us might wonder what Social Media trends for business are actually here to stay. Staying relevant on Social is difficult, especially if you are not...
5 GA4 Basics You Need to Know
By Jamie Paton, Senior SEO Strategist The switch from Universal Analytics (UA) to GA4 is imminent. So imminent in fact that there’s even a countdown clock that greets you every time you log into...
Jasper’s Process for Writing Blog Posts
Have you gotten ads for Jasper? Feed the machine a topic and get a blog post, content page or ad written in seconds? Well, I have and I did*. You're reading one below. Scary? Enticing?...
Microsoft Hoping to Double Ad Business in 2023
Bing Ads was rebranded a few years ago to Microsoft Ads and, while the name change was just a slight annoyance for search marketers, it signalled a growth strategy that we are seeing come to...
SEO Predictions for 2023
It's that time of year! Where is SEO headed? Are keywords dead? Can companies that have never done SEO before still compete? We've got all the answers. Where is SEO Headed? This is a big...
5 PPC Tips for Successful Search Marketing During the Covid-19 Pandemic
As the Coronavirus pandemic surges on, consumers are purchasing and doing business online more than ever, so it’s even more important to tighten up your SEO and paid search game right now. But if...
The Top 5 SEO Myths: Busted! What Really Matters When it Comes to SEO?
You want your site to rank well on Google and other search engines. You want to drive your target customers to your site. You want those visitors to turn into actual customers once they arrive....
5 Simple Steps: How to Write Web Copy That Converts
You’ve got a great product or service. You know you could make a lot of customers really happy, if only you could get their attention! A great product is nothing without proper sales and marketing....
Domain Authority 2.0 TLDR
Some big news in the SEO world over the past few weeks, including Google's descriptively named March Core Algorithm Update and Moz's Domain Authority 2.0 Update. In terms of the Google update, it's...
SEO Predictions for 2017
Everyone wants to know "what trends will we see with SEO in 2017?" Well, we have some ideas that we'd like to frame through the idea that the more things change, the more they stay the same....
really, there's no such thing as a dumb question ✶
Have a question we haven't answered yet?
Ask us. We'll get back to you, and your question might become our next post.
Ask us anything