Blog / Topic
Paid Social
Meta is affordable and fast to launch. LinkedIn reaches decision-makers by company, title and seniority. Pinterest catches people while they’re still planning what to buy. Each one works best when you start with your audience and your data, not the ad. Here’s what we’re seeing across Meta, LinkedIn, Pinterest, YouTube, TikTok and X, what’s changing, and what we’d do about it.
Bluesky vs. X (Twitter): The Next Big Social Platform or Soon-To-Be-Forgotten Trend?
There’s been a lot of chatter about Bluesky lately, raising the big question: Will it take over X, or will it fade into the social media graveyard alongside Vine and MySpace? Before we make any predictions, let’s break down the basics. X is the new name for Twitter,...
Why Identifying Your Target Audience In Social Media Matters
As the new year unfolds, it is a good time to take a step back and reflect on whether your brand is confidently and successfully speaking to the audience you want to reach and whether your strategy is aligned to it, especially in the ever-changing paid social media...
Why Seasonal Creative Refreshes are Essential for the Success of Your Paid Social Campaigns
In digital marketing, staying relevant is essential – especially as seasons change and consumer behaviors shift. Just as the weather influences our wardrobes, it also affects how people engage with brands online and off. Get into the holiday spirit and discover...
Why Advertise on TikTok in 2025?
The Ins and Outs. In today’s day and age, there are so many platforms to choose from when it comes to delivering your brand’s message. While each engine has its specific advertising niche, TikTok owns a unique section of the market in terms of offerings and...